VIE - Champagne and Provence Brand Ambassador (St Marteen, Dutch Caribbean)

🚀 Exciting VIE Opportunity: Champagne and Provence Brand Ambassador (St Marteen, Dutch Caribbean)

Candidates interested in this role should ensure they are eligible for the VIE (Volontariat International en Entreprise) program before applying.

Key Responsibilities / Accountabilities

• Drive brand advocacy, education, and commercial growth for Perrier-Jouët and Château Sainte Marguerite, as well as our selected Prestige spirits (Martell, Royal Salute, The Glenlivet, Iconica and Midleton) across the Caribbean region.
• Develop and maintain strong relationships with luxury hotels, restaurants, beach clubs, yacht concierge networks, sommeliers, chefs, and F&B teams.
• Deliver premium brand trainings, tastings, and portfolio experiences to increase brand awareness, engagement, and conversion.
• Support sales teams in securing listings, pouring agreements, premium menu visibility, and long-term customer advocacy.
• Identify market opportunities and contribute to business development across key Caribbean islands.
• Monitor competitor activity and report market trends, opportunities, and risks impacting the Prestige portfolio.
• Collaborate closely with local commercial teams and global Advocacy & Education teams to implement best practices and brand initiatives.
• Manage and evaluate activations, events, and experiential partnerships, ensuring alignment with brand objectives and commercial priorities.
• Track activation KPIs, ROI, budget spend, and account engagement; provide regular activity and performance reports.
• Contribute to the growth of the LeCercle private client community by recruiting members and organizing bespoke experiences for high-net-worth individuals.
• Support the execution of consumer and trade events across the Caribbean and Miami as required.
• Manage travel and project expenses in line with defined budgets.
• Undertake additional duties and projects as required.

Key Relationships

• Within team: Luxury Trade Marketing Manager, Luxury Director, local luxury commercial teams.
• Within the business: Customer Marketing, Sales, Finance, Supply Chain, and Operations teams.
• Global stakeholders: Prestige Marketing, Advocacy & Education, Communications and Brand teams.
• External: Luxury hospitality partners, hotels, restaurants, beach clubs, sommeliers, F&B Directors, yacht concierge networks, high-net-worth clients, agencies, suppliers, and strategic brand partners.
• Build and maintain strong partnerships to maximize advocacy, visibility, and business growth opportunities.

Competencies and Qualifications Required

• Bachelor's or Master's degree, ideally in Business, Marketing, Hospitality, Oenology, or related field.
• Fluent in English and French.
• Strong interpersonal, presentation, and relationship-building skills.
• Entrepreneurial mindset with a proactive and solutions-oriented approach.
• Highly organized, autonomous, and able to manage multiple priorities.
• Strong analytical and reporting skills.
• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Passion for luxury brands, hospitality, wine, and spirits.

Skills

• WSET Level 3 in Wine & Spirits (or equivalent).
• Knowledge of CRM and e-commerce tools.
• Additional language(s) are a plus.

Experience

• Experience in luxury marketing, hospitality, wine & spirits, or premium consumer goods.
• Experience in brand advocacy, client engagement, events, or customer-facing roles.
• Commercial or business development experience is an advantage.
• Experience working with luxury accounts, hotels, restaurants, or premium hospitality environments is a plus.
• International exposure and willingness to travel extensively across the Caribbean region.

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