Job Title: Manager, Affiliate Activation (TikTok Shop)
Division: L’Oreal Professional Products Division - USA
Location: New York, NY (10 Hudson Yards)
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L’Oréal Professional Products Division, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes Redken, Biolage, Pureology, Kerastase, Matrix, Mizani, L’Oreal Professional, Shu Uemura, L’Oreal Technique, Pulp Riot & Color Wow.
What You Will Do
The Manager, Affiliate Activation (TikTok Shop) is the strategic champion of our creator engagement ecosystem. This role is responsible for leading the growth of our Social Commerce presence on TikTok for the US, developing a full-funnel affiliate model that drives both brand love and conversion. The ideal candidate possesses a unique "Math and Magic" mindset—leveraging deep analytical insights to fuel viral creativity. You will scale performance through high-impact content, manage an expansive creator network, and maintain a rigorous pulse on platform trends to drive innovation and engagement.
This person must be an active TikTok content creator with affiliate status and working access to TikTok’s Affiliate Center. You will build direct relationships with L3+ creators, produce content that models best practices for the affiliate network.
Responsibilities
Performance Tracking and Business Intelligence
- Comprehensive KPI Management: Track and report on channel metrics including Gross Merchandise Value, Average Order Value,Sampling,conversion rates, and active affiliate counts to link creator performance directly to sales targets.
- Full Funnel Data Analysis: Analyze performance via the TikTok Business Suite and Seller Center toidentifyoptimization opportunities and deep conversion insights that fuel brand awareness.
- Executive Insights: Deliver weekly,monthly, quarterly & annualreporting with clear actionable recommendations for senior leadership by converting creator measurements into high level business plans.
- Creator ROI Monitoring: Manage affiliate incentive budgets and commission boosts with a focus on Return on Investment and Return on Ad Spend to ensure efficient resource allocation.
Creator Community and Affiliate Management
- Strategic Pipeline Scaling: Personallyidentify, vet, and recruit high-impact affiliates beyond agency-sourced talentbased on monthly targets to expand brand reach.
- High Tier Relationship Management: Build and manage relationships with top tier creators through direct outreach by personallyidentifyingand vetting high impact affiliates beyond agency sourced talent.
- Community Nurturing and Retention: Foster the creator community by hosting in person events, moderating webinars, and managing active communications via platforms like Lark, Discord, and the TikTok Shop Affiliate Center.
- Contract and Terms Negotiation: Lead negotiations for creator terms including specific deliverables, usage rights, exclusivity, and timelines to ensure brand alignment and quality.
- Compliance and Risk Mitigation: Monitor creator content daily for compliance by flagging violations of brand guidelines and executingde monetizationprotocols when necessary.
Activation and Content Innovation
- Best in Class Modeling: Lead by example by filming first party TikTok content that modelshigh qualitystorytelling and product education for the affiliate network to emulate.
- Data Driven Creative Briefing: Develop personalized briefs by gathering product details, legal claimsand content direction in consultation with Brand Marketing and International Marketing teams.
- Technical Asset Production: Coordinate before and after transformations and co-host on camera livestreams with talent to bridge the gap between storytelling and conversion.
- Platform Intelligence: Monitoralgorithm shifts and trending sounds to translate platform intelligence into actionable creative pivots and updated creator briefs in real time.
- Content Optimization and Testing: Execute A/B tests on content formats such as trend driven versus product led and review top performing content for paid media boosting recommendations.
Campaign Execution and Cross Functional Collaboration
- Sampling and Logistics Strategy: Develop and manage a sampling strategy and gifting operations including order placement and shipment tracking to ensuretimelycreator activation.
- Operational Excellence: Serve as the primary point of contact for TikTok Shop Partners to ensure their executionremainsaligned with L’Oréal’s strategic goals and brand standards.
- Internal Thought Leadership: Act as the subject matter expert on TikTok Shop strategy for Marketing, Analytics and Insights, and divisional stakeholders.
- Brand Agility and Support: Partner with Brand Marketing to build an agile content bank for trendhacking and coordinate with customer care teams to convert inquiries into sales opportunities.
- TikTok Shop Campaigns:Oversee the full lifecycle of TikTok Shop campaigns, ensuring alignment with broader brand campaigns and a unified customer experience.
What We Are Looking For
- Required Qualifications:
- 4+ years of experience in influencer marketing, with a heavy emphasis on TikTok and/or TikTok Shop.
- Bachelor’s degree in Digital Marketing, Marketing, Communications, ora relatedfield.
- Advancedexpertisein contract negotiations and relationship management withhigh-tier/VIP influencers or talent agencies.
- In-depth experience in creator briefing, influencer community management, and budget oversight for beauty and/or lifestyle brands.
- Proficiencyin TikTok Business Suite, TikTok Shop Seller Center, Sprinklr,Traackr, Lark, and Discord, and editing platforms.
- Preferred Qualifications:
- Corporate experience withintech, beauty, fashion, or lifestyle sectors.
- Advanced skills in project management, data storytelling, and presentation execution.
What’s In It For You:
- Salary Range: $98,400 – $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level).
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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