Consumer Engagement Director
About L’Oréal
L'Oréal has been a world leader in the cosmetics business for more than 100 years and has grown into one of the largest FMCG companies in the world. With international brands such as L'Oréal Paris, Garnier, Kérastase, Lancôme, Giorgio Armani and Vichy, we offer relevant products for every consumer.
At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and while benefiting all. Professional Products founded the L’Oréal group more than 110 years ago. Our mission is to always reinvent professional beauty and lead the digital transformation of our industry with a customer-centric approach.
Thanks to our growing brands including Kérastase, L’Oréal Professionnel, Redken and Shu Uemura, we provide professionals and consumers with always better, safer, and more sustainable professional haircare, experiences and services.
Who am I?
Within the CDMO (multi divisional marketing & digital) team, I’m leading the DDX, Search/GEO and Brand Websites strategy. I’m the expert at driving customer lifetime value by developing the right personalized customer journeys across touchpoints. I make sure I collect the right rich data, get the right insights and activate it the right way. I am successful in implementing our website strategy in line with our GEO vision. I am leading a team of 4 FTE and 1 intern. My role includes:
- Lead the omnichannel DDX/CRM strategy: grow our consumer data and activate this across touchpoints (crm, media..), ultimately to drive business and consumer lifetime value
- Drive consumer data collaborations (2P data): Lead the collaboration with key retailers, media and data partners to activate 2P data for marketing campaigns.
- Build and activate GEO strategy: drive the acceleration of GEO (AI search) to ensure our brands’ leadership in LLM visibility and sentiment across key territories, and lead from website to webwide.
- Manage brand websites: own L’Oréal brand websites with excellence in execution, ensuring these platforms are the brand’s digital flagships for consumers and AI.
- Analyze data and campaigns: measure the effectiveness of our CRM, Web & GEO efforts to obtain insightful findings for future initiatives and strategic roadmap.
- Build effective collaborations with key stakeholders: Build effective and strong relationships with local and global stakeholders, influencing and promoting data acculturation and data driven approaches
- Initiate test & learns: be critical and always have a test & learn mindset to reevaluate assumptions and seek innovations
- Leading a team: managing 4 direct reports (1 GEO manager, 2 websites managers and 1 CRM manager)
Skills that are important to have to be successful in the role:
1. ANALYTICS:
- Strong analytical skills & data litteracy
- Data-driven decision making / Leads toward data-driven organization
- Judgement / Common sense / Critical thinking : ability to question the data
2. CONSUMER CENTRICITY / CRM :
- Business driven & Customer Focus (B2C large-scale) : ability to translate consumers’ data & behaviors into business opportunities at scale
- Full funnel consumer database activation : strong background in customer acquisition, re-engagement and retention strategies
- Experience in building insights & audiences for media & e-commerce teams (data clean room)
3. TECH & AUTOMATION :
- Understanding of relational databases & CDP platforms
4. COMMUNICATION & INFLUENCE
- Stakeholder management :influence & collaborate across Marketing, Media, Sales & ecommerce, Content, IT, Data teams, Care.
- Data storytelling : ability to simplify for clarity
Your profile
You are analytically strong but pragmatic when the situation requires. As a person you are determined to make a great impact by taking initiatives and sharing your ideas. It is important to feel comfortable to collaborate with different stakeholders and that you know how to convince them if necessary. Furthermore, you are open minded and supportive towards new initiatives.
Our ideal candidate has
- At least 7 years experience in CRM, GEO, media and/or Digital Marketing
- Strong stakeholder- and communications skills
- Positive mindset with creative problem-solving skills
- Preferably with experience or interest in FMCG, retail and/or beauty business
- Obtained a master’s degree, preferably in a relevant field
- Fluent in English and either Dutch or French, in speaking and writing
- Gained their first people management experience
What do we offer?
When you start at L'Oréal, you get a great deal of responsibility from day one. To develop, we offer an introduction program and an individual training program. Training can be local or at the global headquarters in Paris. An enriching experience where you will meet international peers.
And furthermore you will find with us:
· An inspiring work environment with ambitious colleagues;
· A healthy career perspective with good development and career opportunities;
· A competitive salary which is adjusted on an annual basis in case of good performance;
· Good secondary employment conditions, such as a 13th month, profit sharing, discount on medical expenses and a favorable pension scheme;
· Discount on L'Oréal products
· Nice extras such as various sporting company activities.
Finally, a great added value of working at L'Oréal is that you will be working with so many different people and functions. This offers you the opportunity to broaden your knowledge about different stakeholders.
Diversity
L’Oréal would like their personnel to represent the diversity of the Benelux society. We welcome everyone regardless of origin, gender, age, sexual orientation, philosophical or political conviction, disability, etc.
“A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant“
(Jean-Paul Agon, former CEO of L’Oréal)
How to apply
Are you ready for this challenge and do you meet the conditions?
Then apply quickly!
Do you want to know what it's like to work for L'Oréal Benelux?
Check out our LinkedIn page: https://www.linkedin.com/company/loreal/life/