Key Job Accountabilities 主要職務
The Product Manager contributes to brand growth by effectively implementing marketing strategies, managing product portfolios, and driving new product initiatives in the local market.
Brand Strategy & Growth Contribution: Define local brand strategy in line with international positioning, contributing to growth through new product launches and pillar products.
Marketing Plan Execution: Implement new product launches, maintain growth of pillar products, and ensure effective execution of advertising adaptations, media recommendations, promotions, trade marketing, and digital marketing plans.
Consumer & Market Insights: Develop a deep understanding of consumer insights and monitor local trends, providing feedback to regional/global teams for new product development.
Portfolio & Financial Management: Manage the product portfolio to support brand business development, including budget oversight and financial implications of forecasts.
Cross-Functional Collaboration: Interact effectively with other departments and teams to support marketing strategies and objectives.
Must Have Aspects 必須項目
Experience: 3+ years in marketing, with at least 2 years in product marketing or a related field.
Alternative: Strong passion and demonstrable interest in product marketing, with relevant project/activity experience.
Product & Brand Knowledge: Good understanding of relevant product categories, brand business models, and market trends.
Local Market Expertise: Profound knowledge of local retail dynamics, competitive landscape, and consumer behavior.
Analytical Skills: Proficiency in market research, data analysis, and insight-driven strategic formulation.
Language: Business-level proficiency in Japanese and English.
Preferred Qualification 希望項目
FMCG or cosmetic industry background.
Financial acumen (P&L, expansion analysis, sales forecasts).
Knowledge of advertising and media planning.