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[2026] Korea - PPD - CW - Brand Manager (Digital Viral & Business Lead)
Marketing
[L’Oreal Korea] PPD - Brand Manager (Digital Viral & Business Lead), New Innovation Brand Launch
Hello, we’re L’Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
As the Brand Manager (Digital Viral & Business Lead) for New Innovation Brand Launch, you will spearhead the successful launch and long-term growth of this innovative, game-changing hair brand within our Professional Products Division (PPD). Reporting to the Brand General Manager, you are a hybrid entrepreneurial leader who will drive digital virality, own the brand's business plan, and collaborate closely with our Sales, E-Commerce, and Retail teams. Your mission is to build a powerhouse brand from the ground up in Korea.
You will be responsible for:
1. Communication & Digital Viral Strategy (Highest Priority)
- Drive Digital Buzz: Develop and execute an integrated, social-first communication strategy to establish a powerful, explosive digital presence for New Innovation Brand.
- Content Ideation & Creation: Ideate and produce trend-driven, high-impact content for social media platforms (Instagram, TikTok, etc.) to spark organic virality and build a highly engaged brand community.
- Influencer & MCN Partnerships: Partner closely with key influencers, celebrities, and Multi-Channel Networks (MCNs) to amplify brand messaging and recruit new consumers.
- Campaign Optimization: Monitor and analyze digital campaign performance (KPIs) to optimize marketing spend and maximize ROI.
2. Brand & Product Management
- Product Launch & Animation: Design and implement the yearly marketing animation plan and product launch calendar, aligning New Innovation Brand’s global identity with local market needs.
- Product Lifecycle Management: Manage the end-to-end product lifecycle, including pricing strategy, promotional planning, visual merchandising, and localized messaging.
- Market Intelligence: Conduct deep-dive analysis into the local hair care market and competitor landscape to maintain a highly differentiated positioning.
- Global Liaison: Serve as the primary liaison with the Global Brand Team to ensure brand consistency while advocating local market requirements.
3. Business Leadership & Sales Collaboration
- Business Lead & Channel Strategy: Partner with the Sales team to architect holistic business plans across all distribution channels.
- Commercial Enablement: Collaborate with Sales to identify channel-specific growth drivers and provide the necessary brand tools and assets for effective channel communication.
- Data-Driven Action: Analyze sell-in/sell-out data, digital metrics, and consumer insights to suggest actionable, proactive strategies for both Marketing and Sales teams.
- P&L & Budget Ownership: Own the brand P&L and manage marketing budgets efficiently to ensure profitable growth and brand sustainability.
We Are Looking For
You are a great match for this role if you are a strategic, agile, and entrepreneurial leader with a deep understanding of the digital landscape. We are looking for someone who can translate trends into business success.
You should have:
- Digital Virality Expertise: A proven track record of creating digital "buzz", producing engaging social-first content, and managing successful viral communication campaigns.
- Business Acumen: The ability to look beyond marketing to understand the full business value chain, partnering effectively with Sales to drive commercial success across all channels.
- Strategic & Analytical Thinking: Strong problem-solving skills with the ability to translate complex data (GA, sales figures, social metrics) into proactive business solutions.
- Cross-Functional Collaboration: Excellent interpersonal skills to lead cross-functional teams and communicate effectively with diverse internal and external stakeholders.
- Agility & Entrepreneurial Spirit: High sense of urgency, a results-driven mindset, and the ability to multi-task and thrive in the fast-paced, high-pressure environment of a new brand launch.
- Trend-Conscious: A deep passion for the beauty/hair care industry and a keen eye for emerging digital, social media, and consumer trends.
Key Highlights for This Role:
- Communication over Administration: Unlike traditional corporate roles, the ability to create "Digital Viral" content, engagement, and community buzz is the most critical success factor.
- Holistic Ownership: You are not just a marketer; you are the "Business Lead" who works hand-in-hand with Sales to ensure New Innovation Brand thrives across all retail and digital touchpoints.
- L'Oréal Excellence: You will maintain the high standards and strategic rigor of a L'Oréal Brand Manager while bringing the agility and entrepreneurial spirit of a startup.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal.
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference.
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
At L'Oréal Professional Products Division, we have more than 115 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are. We are the cutting edge.