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[2026] Korea - Luxe - BIO - Communications Specialist (추후 타이틀 변경 필요)
mid · Marketing
Job Title: Communications Specialist
Come join us at L’Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power.
Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!
BRAND
Born in the French Alps and rooted in the science of biotechnology, Biotherm has been pioneering innovative skincare since 1952. A global leader in body care and men's skincare, Biotherm is on an ambitious mission to bring its Skin Fitness philosophy to a broader audience, offering effective solutions designed for everyone seeking a fitter skin.
JOB SUMMARY
Biotherm Korea is establishing an integrated Communication & CRM structure to unify brand storytelling, earned media, influencer ecosystems, and consumer relationship management under one cohesive strategy.
Biotherm's Communications Specialist is a dynamic, multi-faceted role combining creative storytelling with data-driven execution. While supporting Biotherm Korea’s broad communication and advocacy scope, this role will take hands-on ownership of CRM operations (which will represent a significant portion of daily deliverables in the initial phase), ensuring that brand narratives are effectively personalized and delivered to our valued customer base.
A DAY IN THE LIFE:
- Integrated Communication Support (Core Work)
- Support the Team Manager in implementing integrated communication plans across PR, social media, influencer marketing, events, and digital platforms.
- Support the creation of on-brand content across platforms, ensuring a consistent premium and science-forward voice.
- CRM Management & Direct Customer Communications (Owned)
- Manage daily CRM operations, including consumer database maintenance, loyalty program execution, and localized campaign setups.
- Execute direct-to-consumer (D2C) messaging campaigns (such as Kakao Talk Plus Friend, SMS, etc.) to deliver personalized brand communications to the right target audience.
- Monitor CRM campaign performance and support the team in drawing data-driven insights to improve customer retention and lifetime value.
- Collaborate with retail, e-commerce, and education teams to ensure a seamless customer experience (CX) and consistent brand messaging across all physical and digital touchpoints.
- Public Relations & Advocacy
- Assist in maintaining media relationships, preparing pitching materials, and supporting influencer collaborations aligned with Biotherm's positioning.
- Events & Sponsorships
- Take a leading role in the planning and execution of Skin Fitness-inspired brand events and sponsorships, coordinating logistics to deliver immersive experiences and drive meaningful media coverage.
Qualifications
- Education: Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
- Years of Experience: 2+ years of experience in communications, marketing, or CRM-related roles.
- Experience: Minimum 2-year experience of Communications or Customer Marketing in the beauty, fitness, retail, or consumer-centric industries.
- Preferred Qualifications:
- Experience with CRM systems, consumer databases, or loyalty program operations.
- Familiarity with D2C communication platforms (e.g., Kakao Talk Business, SMS marketing tools) and campaign execution.
- Strong analytical mindset with the ability to interpret consumer data and campaign metrics (Proficiency in MS Excel is highly preferred).
- Experience with media monitoring and analytics tools.
- Existing relationships with key media and influencers.
- Experience with event planning and execution.
- Ability to develop and execute successful online viral campaigns.
- Language: Fluent in both Korean and English.
- Other Skills: Proficiency in Microsoft Office Suite and social media platforms.
WE ARE ENGAGED & COMMITTED:
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.
The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.
We are proud to be an equal opportunity employer.
(*Please attach your updated Eng. resume when you apply.)