TITLE: Advertising & Digital Coordinator
REPORTS TO: Advertising & Digital Manager
GENERAL ROLE
We are looking for a detail-oriented and collaborative Coordinator to join our two-person Advertising & Digital team. Working closely with the Advertising & Digital Manager, you will support the planning and execution of media, OOH, and digital campaigns, manage owned channels, and coordinate content across Hermès Korea’s advertising touchpoints.
MAJOR RESPONSIBILITIES
- Media (Print & OOH)
- Support the planning and execution of print and OOH campaigns in line with Hermès international media guidelines
- Coordinate with design agencies and Hermès International on campaign visual layouts and production
- Monitor media placements and compile monthly competitor and performance reports
- Manage print material distribution to stores and relevant stakeholders
- Assist with budget tracking and expense management
- Digital
- Support the planning and execution of paid and owned digital campaigns across display, social, and platform channels
- Coordinate campaign assets with design agencies and international teams
- Manage the KakaoTalk brand channel, including monthly content calendar, visuals, and messaging
- Liaise with Hermès International digital, e-commerce, and content teams for alignment and asset coordination
- Monitor digital campaign performance and prepare monthly reports
- Content & Communications
- Coordinate the production and distribution of brand publications, including Le Monde d’Hermès
- Manage seasonal ordering of printed materials for press, events, and in-store use
- Liaise with external translators and proofreaders for French and English editorial texts
- Support editorial review for H.com and brand newsletters
- Coordinate communication materials for local events and campaign activations
REQUIREMENTS & CAPABILITIES
- 3–6 years of experience in advertising, digital marketing, media coordination, or a related field
- Familiarity with media and digital campaign workflows; experience with agencies or media vendors is a plus
- Comfortable managing multiple tasks and deadlines with strong attention to detail
- Proficiency in Korean and working-level English; French is a welcome bonus
- A genuine interest in brand communications and the luxury industry
- Collaborative, proactive, and eager to learn in a detail-oriented, creative environment