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Vice President, Institutional Advisor Channel Marketing
senior · Marketing
At J.P. Morgan Asset Management, we leverage the power of perspective to guide our clients toward achieving their objectives. The Head of IA Marketing (VP) is a member of the U.S. Advisor Marketing team, which focuses on understanding client needs and building integrated marketing strategies with Sales teams and National Accounts, leveraging the firm’s Centers of Excellence.
As a Vice President of Institutional Advisor Channel Marketing within Asset & Wealth Management, you will create and execute marketing initiatives for the Institutional Investor (IA) client segment. Reporting to the Head of U.S. Advisor Marketing, you will collaborate with cross-functional teams to drive engagement and business success.
Job Responsibilities
- Spearhead the creation and launch of dynamic, targeted marketing campaigns for IA clients and prospects that highlight J.P. Morgan investment solutions and demonstrate how they can enhance advisors’ portfolios and drive business growth.
- Manage high‑impact, cross‑channel initiatives spanning web, social media, industry conferences, digital platforms, and events, ensuring seamless execution.
- Apply an experimental mindset to continuously refine marketing strategies for financial advisors; utilize technology platforms and business intelligence tools to measure and enhance marketing ROI; and apply a comprehensive data‑reporting framework to track progress and support business objectives.
- Design and oversee engaging digital client journeys that align with strategic engagement objectives. Manage the rollout of compelling digital communications across email, web, and social media platforms, ensuring cohesive messaging and maximum reach.
- Build trust and foster collaboration with colleagues across business lines, regions, and Centers of Excellence, ensuring alignment and shared success.
Required Qualifications, Capabilities, and Skills
- At least 5 years of marketing experience in asset management or wealth management.
- Innovative mindset with the ability to develop competitive marketing programs.
- Ability to develop relationships and lead through influence.
- An effective collaborator who can also work independently.
- Strong project‑management skills with attention to detail.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Word, PowerPoint, and Excel.
Preferred Qualifications, Capabilities, and Skills
- Strong relationship‑building skills across Sales, Marketing, and other functional partners.
- Proven track record of building credibility and trust in a matrixed organization.
- Ability to work across multiple locations and partner with people at all levels.
- Ability to employ an experimental mindset to test and scale marketing enhancements.