Vista previa de la oferta
Segment Marketing Manager, Vice President
manager · Marketing
Act as the voice of the customer for our Youth and Family customer segments. Translate customer’s habits, wants and needs into winning positioning, product launches, and test and learn agendas that improve customer experience and hit OKRs.
As the Youth and Family customer segment’s voice, this role will drive roadmap development, product messaging, and retention levers based on business objectives and customer insights. This work ensures customer needs drive decisions and that every interaction is accountable to outcomes that move the business.
Job responsibilities
- Own the end-to-end customer journey and set journey-stage KPIs aligned to business OKRs.
- Define the segment strategy, target customer definition, jobs to be done, and messaging architecture.
- Translate segment insights into product marketing opportunities and influence roadmap prioritization.
- Lead go-to-market for new products and features, including positioning, narrative, and launch plans.
- Orchestrate channel strategies across owned, paid, and earned; set hypotheses, budgets, and success metrics.
- Act as a change agent, driving product and marketing transformation and innovation
- Drive a cross-functional team delivering marketing across the customer journey – from awareness and consideration through ongoing engagement and retention.
- Partner with Product, Research, Analytics, and Field teams to scope and deliver experience improvements.
- Track segment performance and communicate progress to leadership.
- Conduct competitive and market analyses to sharpen differentiation and inform positioning.
- Manage stakeholder communications and executive updates with concise, data-backed storytelling.
Required qualifications, capabilities and skills
- Is an effective storyteller prepared to share the development of strategies and results with team and executive stakeholders
- Constantly pushes boundaries of “what could be” to drive innovation
- Always focuses on the big picture, considering impacts outside their given initiatives
- Is a fantastic partner, truly focused on relationship building and leading through strong collaboration
- Is highly curious and never settles for good enough
- Is data driven and analytical, while also being a big-picture, strategic thinker
- Is focused on how marketing drives quantifiable business results
- Is vigorous and thorough in their management of details
- Loves testing, learning, and taking calculated risks
Preferred qualifications, capabilities and skills
- 7+ years of marketing experience with expertise in strategy roles
- Experience telling stories through both verbal and written communication
- Excelsat thinking holistically andmanaging multiple initiatives simultaneously withintight deadlines
- Stronganalytical, problem solvingand planning skills
- Provenability to takeinitiative, influence others, and achieve results
- Skilledand comfortable atworking in ahighly matrixed organization
- Comfortable withcontinuously changing priorities
- Excellentwritten and verbalpresentation skills
- Highlyproficient in MicrosoftExcel and PowerPoint
- 4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management