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Business Lending Acquisitions Vice President – Business Banking Marketing
senior · Marketing
Chase Business Banking provides a comprehensive suite of banking and financial services tailored to small business owners. Our mission is to be the most recommended financial partner in our communities, supporting business owners as they start, run, and grow their businesses. The Business Banking Marketing Acquisitions team is dedicated to driving growth in customer relationships across all products we offer.
As the Business Lending Acquisitions Vice President within Business Banking Marketing, you will lead lending growth by owning the customer acquisition strategy while serving as the central quarterback between the Lending Product and Marketing teams. You will support both small- and large-dollar lending to deliver integrated, high-impact marketing programs that improve customer acquisition, experience, and product adoption. You will operate at the intersection of product, acquisitions, digital, and marketing execution, ensuring the right expertise is deployed to every lending initiative.
Job Responsibilities
- Own the end-to-end acquisition strategy across lending products (small- and large-dollar), including demand generation, conversion, and optimization.
- Build a multi-quarter and multi-year marketing roadmap targeting current Chase for Business customers, leveraging digital marketing channels to drive product awareness, understanding, and conversion.
- Identify opportunities to improve the end-to-end shopping experience in partnership with product, call center, and digital shopping teams.
- Partner with Analytics, Modeling, and Risk teams to identify target audiences.
- Identify, analyze, and interpret campaign performance metrics; leverage learnings to inform future strategies. Oversee reporting on marketing funnel performance.
- Partner with competitive intelligence teams to monitor competitor offers, creative, and channel activity.
- Partner with research teams to lead projects that better understand how our products and messaging resonate with target audiences.
- Act as the primary liaison to Lending Product, translating product priorities into marketing plans. Coordinate across marketing functions to ensure the right SMEs are engaged.
Required qualifications, capabilities, and skills
- Bachelor’s degree required; majors in Marketing, Communications, or Business.
- Minimum of 5 years of marketing strategy experience; lending experience
- Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners.
- Proven ability to prioritize and manage multiple projects effectively.
Preferred qualifications, capabilities, and skills
- Existing knowledge and experience using JPMorganChase marketing tools and platforms.
- Strategic thinker with a results-driven approach and passion for innovation.
- Deep experience coordinating across product, marketing, and digital teams.