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Marketing Strategy Lead
senior · Marketing
About Commercial Banking
Commercial Banking serves clients ranging from emerging startups and midsize businesses to large corporations, government entities, not-for-profit organizations, and commercial real estate investors. We provide specialized industry expertise and tailored financial solutions—including credit and financing, treasury and payment services, international banking, and more—to help clients succeed at every stage of growth.
About the Position
The Marketing Strategy Manager drives adoption, growth, and retention of priority product solutions within a defined customer segment, bridging Product, Marketing, Sales, Readiness, and Customer Insights to deliver segment-specific value and achieve business outcomes. This role collaborates across Commercial Banking marketing strategy, Payments product marketing and other partners to deliver integrated programs, campaigns and content tailored to the needs of our diverse client and prospect audience.
Responsibilities:
- Develop and implement marketing strategies aligned with business goals and market opportunities, including new product launches, value propositions, and go-to-market plans.
- Identify priority product solutions and fit for the segment.
- Collaborate across teams to harmonize priorities and drive joint marketing and campaign integration.
- Define how solutions are positioned for distinct client segments within Commercial Banking:
- Map segment-specific buyer journeys with category entry points.
- Develop segment-specific positioning and messaging frameworks.
- Align solution value propositions to segment needs.
- Own strategy for go-to-market (GTM) launches and adoption within the segment.
- Create user journey and manage content development for each stage.
- Ensure consistent execution and communications across Sales, Product, Marketing, and Readiness.
- Lead cross-functional GTM plans, including campaign kick-off and debrief meetings to align necessary resources, establish project plans, and deliver after-action reporting.
- Build segment-specific materials to drive demand and adoption of priority solutions.
- Co-lead annual strategic planning with segment Marketing Strategy leads, and manage the planning and execution of multi-channel campaigns to drive segment growth and solution adoption.
- Deliver measurable outcomes against business and marketing goals.
Qualifications:
- 8+ years of experience in product marketing, marketing strategy, or related roles.
- Experience in financial services preferred, but not required.
- Proven success developing and executing product marketing strategies for complex, multi-channel products.
- Effective project management and organizational skills.
- Strong analytical skills, with expertise in market research, data analysis, and performance measurement.
- Excellent written and verbal communication skills, with experience presenting to executive leadership.
- Demonstrated ability to influence and collaborate across functions and levels within matrixed, global organizations.
- Proficiency with Microsoft Office platform, especially collaboration tools (e.g., Teams, Outlook) and presentation design and development (e.g., PowerPoint) preferred.
- Experience with marketing and reporting tools such as Salesforce and Workfront is a plus, but not required.