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Product Director, Acquisition & Growth
senior · Technology / Software Development
As a Product Director – Acquisition and Growth at J.P. Morgan Personal Investing, you will set the vision and strategy for how prospects discover our products, register, onboard, activate, and become funded customers across Europe. You will act as the voice of the customer and own the end-to-end product lifecycle for acquisition and onboarding experiences across mobile and web. With a strong commitment to scalability, resiliency, and stability, you will partner closely with cross-functional teams to deliver experiences that exceed customer expectations and drive measurable acquisition outcomes.
This role is about scaling customer acquisition in a regulated environment, balancing ambitious commercial outcomes with compliance, privacy, and risk. You will own the foundational layer for commercial website, customer onboarding, campaign management and growth tooling, optimising journeys through data-driven insights, automation, and journey redesign. Core capabilities include channel optimisation, personalisation, onboarding journeys, in-app messaging, and a robust attribution and data and events layer that powers product discovery and acquisition, delivering a unified, governed, and scalable investment platform that enables speed, experimentation, and accountability.
Our Product team is at the heart of this venture, focused on getting smart ideas into the hands of our customers. We're looking for senior leaders who bring a curious mindset, thrive in collaborative squads, and are passionate about acquisition and onboarding at scale. By their nature, our people are also solution-oriented, commercially savvy, and have a head for fintech. We work in tribes and squads that focus on specific products and projects, and depending on your strengths and interests, you'll have the opportunity to move between them.
Job responsibilities:
- Set the multi-year vision, strategy, and roadmap for customer acquisition and onboarding across Europe, aligned to business objectives, market opportunity, and customer needs.
- Own the end-to-end acquisition funnel from first touch and product discovery through registration, verification, onboarding, activation, and funding, with success measured through conversion, drop-off, and time-to-value.
- Drive product discovery and channel optimisation across web and mobile, establishing clear governance to improve acquisition efficiency and ensure learning loops translate into roadmap decisions.
- Own personalisation and in-app messaging experiences that guide customers through onboarding and activation milestones in a timely, contextual, and compliant manner.
- Own the acquisition platform capabilities across attribution, campaigns, promotions, and content management, positioning this as a unified, governed, scalable investment platform that enables speed, experimentation, and accountability.
- Establish and govern attribution, event taxonomy, instrumentation, and data quality so teams can make confident decisions, and continuously monitor journey and channel metrics to identify friction, improve flows, and raise conversion.
- Embed a compliant experimentation and learning culture, ensuring trade-offs balance customer outcomes, risk and compliance requirements, privacy and consent, and platform resiliency.
- Ensure delivery is execution-ready and controlled, translating strategy into clear requirements that comply with applicable regulation and internal policy, with testing for coverage, operational readiness, and change management.
- Build strong partnerships across Engineering, Marketing, Data and Analytics, Design, Compliance, Risk, Privacy, Controls and Governance, and Operations, collaborating to align priorities and deliver shared acquisition and onboarding outcomes.
- Lead third-party vendors that support onboarding and acquisition capabilities, defining outcomes, ensuring effective integration, and measuring performance and ROI.
- Lead, coach, and develop a high-performing team of Product Managers, setting clear goals and expectations, strengthening talent, and ensuring consistent delivery against the product vision and measurable outcomes.
- Support expansion into new investment services and geographies by scaling onboarding and acquisition capabilities in a compliant, consistent, and operationally robust way.
Required qualifications, capabilities and skills
- 10+ years of product management experience, with significant leadership in customer acquisition and onboarding for investment platforms and or digital consumer banking.
- Proven track record of materially improving funnel conversion, activation, funding outcomes, and acquisition efficiency at scale.
- Deep fluency in acquisition metrics, attribution, and experimentation, with the ability to translate data into strategy, prioritisation, and measurable outcomes.
- Experience leading regulated digital onboarding, including identity and verification, authentication and MFA, and KYC data capture, delivered in a compliant and privacy-aware environment.
- Experience owning personalisation, in-app messaging, channel optimisation, and the underlying attribution and data and events layer, delivering instrumented, governed capabilities that improve journeys.
- Excellent communication skills, including the ability to explain regulatory, policy, and privacy considerations clearly to both technical and business stakeholders, and to align senior leaders on trade-offs.
- Bachelor's degree or equivalent.
- Preferred qualifications, capabilities and skills
- MBA or relevant advanced degree.
- Experience delivering multi-country European rollouts, including localisation, regulatory variation, and operating model readiness.
- Experience leading consent and privacy frameworks at scale, including governance of data use for personalisation and measurement.
- Agile delivery experience in large, multi-team product and engineering organisations.
- Demonstrated experience navigating matrix and complex organisations, collaborating effectively across teams and functions at executive level.