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Vice President-Sales Engagement Strategy, Payments Marketing
senior · Marketing
We are looking for a B2B marketing leader to drive sales engagement marketing for Payments within the Corporate segment. In this role, you will sit at the intersection of Sales, Industry, and Payments Marketing—ensuring our engagement strategy is clear, consistent, and scalable, and that industry-specific needs are translated into repeatable tracks that resonate with distinct client audiences.
As the Sales Engagement Marketing Vice President within Payments Marketing, you will be the marketing team’s day-to-day partner to senior sales stakeholders. You will own the operating cadence (e.g., pipeline discussions, QBR inputs), run intake and prioritization for what gets built, and guide the evolution and adoption of our targeted email/ABM program and supporting industry modules. This is a highly cross-functional role in a matrixed environment, requiring strong judgment, stakeholder leadership, and an ability to turn strategic direction into crisp execution. Reporting to the Head of Corporate Sales Engagement Marketing, this role may include people-management responsibilities based on coverage needs and team structure.
Job Responsibilities
- Own the Corporate sales engagement marketing industry strategy and operating cadence in partnership with Sales leadership, including regular touchpoints such as pipeline discussions and QBR inputs.
- Lead stakeholder management across Sales, Industry, and Payments Marketing partners—ensuring alignment, clear decisions, and follow-through in a matrixed organization.
- Run intake and prioritization for sales engagement needs: define what gets built, for whom, and when—balancing impact, effort, and scalability.
- Own the targeted email/ABM program as the core engagement engine, including segmentation approach, journey/track planning, stakeholder updates, and performance-driven iteration.
- Define and operationalize repeatable plays (e.g., nurture → meeting → pipeline) and ensure seller-facing enablement is practical, usable, and easy to adopt.
- Drive adoption and execution discipline: establish expectations and SLAs, ensure timely inputs (e.g., target lists), and increase consistent use of approved assets and tracks.
- Scale industry relevance through modular “industry tracks”—partnering with content, program, and channel teams to maintain industry-specific proof points, use cases, regulatory considerations, and common objections without fragmenting the core strategy.
- Orchestrate cross-functional workstreams and provide regular reporting on status, dependencies, performance, and next steps for teams and leadership.
- Capture learnings, recommend improvements, and continuously evolve programs to increase scalability and impact over time.
- Ensure appropriate controls and procedures are followed in accordance with compliance requirements.
Required Qualifications, Capabilities, and Skills
- Significant B2B marketing experience with a proven track record of developing and optimizing multi-channel programs using the full marketing mix.
- Demonstrated ability to create and run full-funnel marketing programs for targeted account strategies, with clear KPIs and a focus on measurable outcomes.
- Strong stakeholder management skills and comfort operating in a highly matrixed, globally dispersed organization.
- Strong command of marketing channels and KPIs that drive success.
- Exceptional communication, influencing, negotiation, and interpersonal skills.
- Strong project management skills; proactive, comfortable with ambiguity, and able to drive work forward across multiple teams.
Preferred Qualifications
- Management experience is a plus (e.g., leading projects or small teams); strong collaboration skills and the ability to influence across stakeholders are essential.
- Experience building or scaling ABM and email-led engagement programs (segmentation, journey design, testing/optimization, adoption).
- Experience supporting Corporate client segments and/or developing industry-specific messaging in a B2B environment.
- Bachelor’s degree in marketing or a related field (or equivalent experience).