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Vice President, Card Marketing Strategy
senior · Marketing
Join Chase as a Vice President within the Card Lending Marketing team to lead customer-centric strategies across the lending lifecycle for consumer and small business credit card portfolios. You will shape and execute integrated marketing strategies across key lending products – including balance transfer, credit line management and pricing – while accelerating our evolution toward personalized, trigger-based customer journeys. Sitting within Chase’s Marketing Growth & Innovation organization, this leader will deepen customer engagement and grow OS share by optimizing lending performance and delivering scalable, insight-driven marketing strategies.
Job Responsibilities:
- Own end-to-end portfolio marketing strategy for card lending offers, including balance transfer, credit line management and pricing
- Develop and execute integrated, multi-channel marketing strategies across owned channels, including email, direct mail, digital (web and in-app experiences) to drive engagement and lending growth
- Lead the shift toward personalized, trigger-based, orchestrated customer journeys, leveraging propensity, behavioral, transactional, and lifecycle data to meet customers with relevant, timely messaging
- Define segmentation, targeting, and creative/messaging strategies to optimize customer engagement, utilization, and retention across lending lifecycle
- Partner cross-functionally across lines of business and centers of excellence (product, analytics, finance, risk, legal, brand, execution and technology) to align on strategy, prioritize initiatives, and deliver campaigns at scale
- Serve as a subject matter expert in card lending marketing, identifying opportunities to enhance the customer experience and drive incremental business impact
- Own marketing performance, measurement, and optimization, including defining KPIs, analyzing results, developing test-and-learn agendas, and optimizing investment allocation
- Drive customer-centric innovation, including journey mapping, test design, and development of dynamic, modular marketing capabilities
- Present strategic recommendations, performance insights, and roadmaps to senior leadership, influencing decision-making and long-term strategy
Manage and develop a team of 5 marketing professionals, fostering a high-performance culture and supporting talent growth
Required qualifications, capabilities, and skills:
- 7+ years of experience in marketing strategy, lifecycle marketing, or customer engagement, preferably within financial services
- Proven experience developing and executing integrated, multi-channel marketing strategies
- Strong analytical mindset with the ability to translate data and insights into actionable strategies
- Demonstrated ability to lead complex, cross-functional initiatives and influence senior stakeholders
- Experience managing multiple workstreams in a fast-paced, highly matrixed environment
- Strong communication and storytelling skills, with experience presenting to senior leadership
- Track record of driving measurable business results through marketing initiatives
- Prior people management experience, with the ability to coach and develop talent
Preferred qualifications, capabilities, and skills:
- Bachelor’s degree in marketing, business, or a related field
- Experience within the financial services industry
Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.