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Global Head of Digital Performance
lead · Asset Management
As a Global Head of Digital Performance at JPMorganChase within Asset & Wealth Management, you will lead the strategy and execution of the firm’s digital client experience performance agenda across websites, campaigns, and mobile experiences. You will partner closely with Marketing, Technology, and business leaders to translate client insights into measurable improvements in engagement, conversion, and return on investment. You will build a culture of experimentation and continuous optimization while scaling innovation through structured pilots and vendor partnerships.
Job responsibilities
- Define and execute a global digital client experience performance strategy that improves engagement, conversion, and relationship depth across key audiences and markets
- Drive ongoing digital transformation initiatives that modernize digital marketing workflows, tooling, and the quality and consistency of client-facing experiences
- Own website performance targets and lead continuous improvement through data-driven roadmaps in partnership with user experience and technology teams
- Partner with marketing stakeholders to design and deliver high-performing campaign landing experiences from intake through measurement and post-campaign insights
- Lead optimization and experimentation programs, including A/B testing, behavioral analytics, and user research, to continuously raise performance standards
- Integrate digital performance capabilities with marketing automation and analytics to enable connected, data-driven, and scalable execution
- Manage and develop a multidisciplinary team across digital marketing, analytics, and user research, fostering a high-performance and inclusive culture
- Run structured proof-of-concepts and pilots with external vendors, translating results into business cases and scaled solutions with measurable outcomes
Required qualifications, capabilities and skills
- Formal training or certification on digital marketing concepts and 10+ years applied experience
- Demonstrated experience leading digital performance, digital marketing, or digital client experience initiatives within financial services or a similarly complex, regulated environment
- Proven track record of delivering measurable improvements in website performance, campaign effectiveness, conversion, and return on investment
- Advanced analytics capability, including the ability to use tools such as Google Analytics to define success metrics, generate insights, and guide prioritization
- Experience building experimentation programs (for example, A/B testing and user research) and operationalizing learnings into scalable improvements
- Demonstrated leadership experience managing and developing multidisciplinary teams, including setting strategy, operating rhythms, and performance expectations
- Strong vendor and partner management experience, including running evaluations, proof-of-concepts, and measurable pilot programs
- Executive-level communication and stakeholder management skills, with demonstrated ability to influence across functions and seniority levels
Preferred qualifications, capabilities and skills
- Experience leading global or multi-region digital performance programs with localized needs and shared platform standards
- Familiarity with marketing technology ecosystems, including integration patterns across analytics, content, and campaign platforms
- Experience partnering with design and engineering teams to deliver scalable template systems and performance-focused user experience improvements
- Expertise in measurement frameworks and experimentation governance that balance speed, rigor, and repeatability
- Demonstrated experience translating digital insights into commercial outcomes and clear narratives for senior leaders