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Consumer Public Relations Lead - Executive Director
lead · Marketing
Chase is redefining what a bank can be — and we need a bold, creative communications leader to help tell that story. As a Consumer PR Lead, you will have the opportunity to shape how millions of consumers across the UK, Germany, and future European markets experience and connect with the Chase brand, driving earned media strategies that are as innovative as the products we build.
As a Consumer PR Lead at JPMorganChase within the International Consumer Banking Communications team, you will sit at the intersection of brand, marketing, and communications — translating business goals into compelling PR campaigns that resonate with consumers and capture the attention of top-tier media. You will serve as a critical bridge between the Communications function and Chase's broader marketing and product teams, ensuring that every major brand moment is amplified through a coordinated, insight-led earned media relations strategy. This role will grow in scope as Chase continues its expansion across Europe, offering you a rare opportunity to extend a campaign-led approach to new markets.
Job responsibilities
- Develop and execute integrated consumer PR campaigns that support marketing objectives and drive brand awareness across the UK and German markets
- Co-create a compelling brand narrative that resonates with the media to authentically reflect Chase's values, products, and business ambitions for a broad consumer audience
- Maximise the earned media value of existing and future sponsorships by developing creative activation strategies and refreshing approaches across multi-year partnerships
- Manage and guide external PR agencies, setting clear expectations, aligning on key performance indicators, and ensuring delivery against agreed milestones
- Collaborate with the wider International Consumer Banking communications team to develop quarterly PR plans, messaging frameworks, presentations, and performance reports
- Partner with internal communications colleagues to amplify major PR campaigns internally, driving employee awareness and participation where appropriate
- Engage with communications partners across the firm to align consumer PR activity with the broader corporate narrative and strategic priorities
- Lay the strategic groundwork for consumer PR programmes in future European markets, building scalable frameworks and media relationships ahead of new market launches
Required qualifications, capabilities, and skills
- Extensive experience in consumer PR, either in-house or within an agency environment, with a demonstrated track record of leading high-impact campaigns
- Established relationships with consumer and lifestyle journalists at major UK and European media outlets, with a strong instinct for what makes a compelling, newsworthy story
- Proven ability to develop and execute PR strategies that are fully integrated with broader marketing and brand plans
- Experience managing and directing external PR agencies, including setting briefs, managing performance, and holding partners accountable to results
- Strong written and verbal communication skills, with the ability to craft clear, persuasive narratives for a variety of audiences and formats
- Demonstrated ability to operate effectively at both a strategic and executional level, moving fluidly between high-level planning and hands-on campaign delivery
- Experience working in a matrixed, cross-functional environment, collaborating across communications, marketing, and product teams
Preferred qualifications, capabilities, and skills
- Experience supporting brand expansion into new markets, ideally within Europe, including building media relationships and developing localised PR strategies
- Familiarity with the financial services or fintech sector, with an understanding of the regulatory and reputational considerations that shape consumer communications
- Experience activating sponsorships and partnerships as part of an integrated PR and marketing strategy
- Proficiency in German or another European language, supporting engagement with media and stakeholders in non-English-speaking markets
- Experience using data and media analytics tools to measure campaign performance and inform future PR strategy