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Vice President, Marketing Lead-Channel Strategy & Optimization
senior · Marketing
The Performance Marketing Owned Media Channel Strategy and Optimization (CSO) team is responsible for driving growth and efficiency across owned digital marketing channels (e.g., Chase.com, Chase Mobile, email) within the Consumer & Community Banking Marketing division. We leverage data, technology, and creative strategies to optimize performance, maximize ROI, and deliver best-in-class customer experiences in Chase.com and Chase Mobile App.
As a Vice President, Marketing Lead on the Channel Strategy and Optimization team, you should be data driven to lead channel strategy, performance analysis and optimization for each Line of Business (LOB) marketing partner within Owned Media. You will be accountable for diagnosing LOB performance, identifying the highest-impact opportunities across the funnel, and driving clear recommendations and decisions that improve results against targets. This is a highly visible, strategic role with significant interaction with cross-functional teams across the firm. You will translate insights into executive-ready communications and clear recommendations, ensuring campaigns meet or exceed performance benchmarks. You will advance the usage of AI and automation to proactively reduce manual operations, increase the speed and quality of insights, and enhance campaign and channel efficiency at scale.
Job Responsibilities
- Build a repeatable view of LOB performance and drivers; translate complex performance signals into simple, actionable insights and decisions.
- Evaluate awareness, consideration, and conversion performance; identify where drop-off occurs and what Owned Media levers can change outcomes.
- Lead the development of the optimization framework across Owned channels (ads, email, and orchestration)—including governance, analytics, integration, and solutioning—while also owning optimization strategy and performance improvement for the Owned ad channel for your assigned LOB(s)
- Monitor weekly and monthly results, surface material changes quickly, run root-cause analyses, and drive recovery/acceleration plans aligned to account targets.
- Create and maintain governance routines and playbooks that drives toward consistent, holistic, and scalable strategies.
- Lead delivery of control requirements and ensure sound controls.
- Partner closely with relationship management, reporting/innovation, ad frameworks, product, experimentation, optimization, and marketing execution to align priorities and ensure end-to-end delivery.
- Produce executive-ready narratives, recommendations, and decision rationale; influence senior stakeholders and LOB partners through clear storylines and strong business judgment.
- Develop, enhance, and manage default strategy to improve customer experience while delivering incremental business impact.
- Lead strategy, governance, optimization, and performance for high-priority placements, ensuring consistent standards and decisioning.
- Design the channel capabilities framework and influence product partner requirements/roadmaps that unlock performance and reduce operational friction.
Required qualifications, capabilities and skills
- Master’s degree in a marketing or relevant business field (e.g. digital product, marketing analytics)
- 8+ years of hands-on experience in digital marketing analytics, performance measurement, and optimization across web/app owned channels.
- Demonstrated ability to structure ambiguous problems, create analytical frameworks, and drive decisions with data.
- Proven executive communication skills—can turn analysis into clear recommendations, trade-offs, and decision narratives.
- Strong stakeholder management and business judgment; able to balance speed, governance, and performance outcomes.
- Strong program/project leadership with comfort running multiple workstreams simultaneously.
- Hands-on proficiency with analytics and reporting tooling (e.g., Adobe Analytics, Tableau or similar platforms).
- Strong analytics, executive communication, stakeholder leadership, and the ability to operate independently in a fast-paced environment.
- Lead governance and oversight and evaluate the navigation experience at Intake to improve customer experience and channel outcomes.
- Develop and manage playbooks (e.g., Channel Usage, Experimentation, Boosting) to standardize best practices and enable scale.
- Lead the relationship with Persado and ensure all controls/requirements are satisfied while maximizing incremental performance impact from enhanced content.
Preferred qualifications, capabilities and skills
- Experience owning governance mechanisms and controls in a regulated environment (audit readiness, documented standards, decision logs).
- Deep experience with experimentation strategy (test design, launch governance, measurement, and scaling learnings).
- Proven track record influencing product/engineering roadmaps through clearly defined requirements and quantified business cases.
- Demonstrated ability to operationalize AI/automation to reduce manual work and improve marketing efficiency.