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APAC Institutional Marketing - Vice President
senior · Marketing
Help shape how the Asia Pacific region’s largest asset owners including Sovereign Wealth Funds, Pension Funds and Insurers discover, understand, and engage with our investment capabilities. You will work across location and functional marketing teams to bring timely, client-led campaigns to market—spanning digital, events, and content. This is a hands-on role where your ideas translate into measurable outcomes. If you enjoy connecting insights to execution, you will thrive here.
As the APAC Institutional Marketing Lead within the Asset Management Marketing team, you will develop and execute a regional marketing strategy for the APAC Institutional business to deliver targeted marketing plans that raise awareness, educate clients, and support the growth of APAC institutional business. You will partner with the APAC Institutional business lead as well as local, regional, and global stakeholders including sales teams, product teams and marketing teams to execute campaigns across digital channels and events, while tracking performance and continuously improving the end-to-end client experience.
Job responsibilities
- Develop and implement regional Institutional marketing strategy aligned to business and marketing objectives
- Partner with local, regional, and global stakeholders to drive delivery of the strategy
- Lead the planning and execution of large-scale, multi-market marketing programs, including proprietary and sponsored events, in partnership with marketing, sales, and key stakeholders across the organization
- Manage all aspects of program and event execution, including vendor coordination, speaker engagement and messaging, logistics, and the development of marketing and event collateral
- Partner with local marketing teams to plan and execute local events and initiatives, ensuring a consistent, high-quality client experience across markets
- Support management of institutional marketing budgets, working in close collaboration with local channel marketing teams
- Analyse competitor activity, market data, and client behavior to generate insights and refine marketing plans
- Track and report outcomes including lead generation, sales conversion, and return on investment
- Evaluate the customer journey across channels and touchpoints to improve engagement and experience
- Ensure marketing materials and activities meet internal controls and external regulatory requirements
- Identify opportunities to improve approaches, challenge existing ways of working, and strengthen campaign effectiveness
Required qualifications, capabilities, and skills
- Bachelor’s degree (or equivalent relevant experience)
- Minimum 10 years of marketing experience
- Strong understanding of the institutional channels in APAC
- Proven ability to manage multiple stakeholders across markets and time zones
- Strong digital, data and analytical skills with ability to translate data into actionable insights
- Excellent written and verbal communication skills, including financial writing and presenting to senior stakeholders
- Proven project management and cross-functional collaboration skills
- Capable of working independently and with ownership, high attention to detail and strong execution discipline
- Experience with digital and social marketing, including website content management, search engine optimization (SEO) and search engine marketing (SEM), and measuring campaign performance and improving conversion through testing and optimisation
- Experience partnering across a global organisation and navigating multiple stakeholders and be comfortable operating in a fast-paced environment with shifting priorities
- Demonstrated initiative, accountability, and sound judgement when working independently
Preferred qualifications, capabilities, and skills
- Previous APAC or Asset Management specific experience
- Experience with digital and social marketing, including website content management, search engine optimization (SEO) and search engine marketing (SEM)
- Experience measuring campaign performance and improving conversion through testing and optimisation
- Comfortable operating in a fast-paced environment with shifting priorities
- Demonstrated initiative, accountability, and sound judgement when working independently
- Experience partnering across a global organisation and navigating multiple stakeholders