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Product Marketer –Associate
mid · Marketing
Bring global markets products to life through high-impact marketing that drives measurable client outcomes. In this role, you will shape integrated go-to-market campaigns that connect product strategy to client engagement. You will simplify complex concepts into clear, compelling stories across digital, events, and paid media. You will partner closely with product, sales, and marketing teammates across a global organization. If you enjoy combining creativity with performance insights, you will find plenty of opportunity to make a visible impact.
As a Product Marketer – Associate in Commercial & Investment Bank Marketing, you will lead end-to-end marketing plans for a portfolio of global markets products and solutions. You will help us educate and enable our teams with integrated go-to-market programs that combine client engagement and paid media to drive outcomes. You will translate product value into audience-focused messaging and journeys across owned, earned, and paid channels. You will use performance insights to continuously improve campaigns and strengthen adoption and ongoing usage.
Job responsibilities- Develop lifecycle engagement strategies from awareness through adoption, usage, and expansion.
- Create nurture journeys (including email and onsite personalization) aligned to lifecycle moments and product usage signals.
- Translate business goals into detailed media briefs, measurement plans, and success metrics.
- Partner with media agencies to plan, buy, pace, optimize, and analyze paid media campaigns.
- Coordinate with third-party vendors to ensure media buying, creative assets, and tracking are delivered on time and aligned to objectives.
- Integrate paid, owned, and earned channels to deliver cohesive campaigns across web, email, social, and events.
- Plan and execute marketing programs across the user journey for products on J.P. Morgan Markets (jpmm.com).
- Project-manage cross-functional stakeholders to deliver messaging and content through internal and external channels.
- Monitor results and optimize campaigns in real time to improve impact and effectiveness.
- Prepare clear readouts and presentations that communicate performance, insights, and recommendations.
- Write and edit marketing assets across digital, advertising, social, sales enablement tools, videos, and help guides.
- Bachelor’s degree in marketing or a related field
- Experience executing product marketing and digital marketing tactics in a business-to-business environment
- Ability to translate complex, technical concepts into clear, audience-focused messaging
- Experience building and managing multi-channel lifecycle or nurture programs (including email)
- Experience working with external partners (such as agencies or vendors) to deliver marketing activities
- Strong project management skills with the ability to manage multiple initiatives under tight deadlines
- Strong relationship-building skills and ability to collaborate effectively across global teams and levels
- Strong written communication skills, including copywriting, editing, and proofreading
- Strong presentation skills and ability to communicate results and insights to stakeholders
- Detail-oriented, process-driven approach with a continuous-improvement mindset
- Experience creating and managing integrated marketing campaigns end to end
- Experience developing media briefs and partnering on paid media planning and optimization
- Experience supporting account-based marketing-style outreach or targeted client engagement programs
- Experience using performance metrics to optimize marketing programs and improve outcomes
- Familiarity with marketing for financial services, markets products, or digital platforms