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Senior Product Associate - Marketing Automation Platforms
senior · Marketing
Unleash your expertise in product development and optimization by leveraging user research, analyzing metrics, and collaborating across one of the world’s most innovative financial organizations.As a Senior Product Associate in the Marketing Automation Platform Team, you'll contribute to the team by leveraging your expertise in product development and optimization to make a significant impact, supported by user research and customer feedback to fuel the creation of innovative products and continuously improve existing offerings. Collaborate closely with cross-functional teams and play a crucial role in shaping the future of our products and ongoing success.
Job responsibilities
- Partners with the Product Manager to identify new product opportunities that reflect the needs of our customers and the market through user research and discovery.
- Considers and plans for upstream and downstream implications of new product features on the overall product experience.
- Supports the collection of user research, journey mapping, and market analysis to inform the strategic product roadmap and provide insight on potential. product features that provide value to customers.
- Analyzes, tracks, and evaluates product metrics including work to time, cost, and quality targets across the product development life cycle.
- Writes the requirements, epics, and user stories to support product development.
- Exceptional interpersonal and organizational skills, with demonstrated ability to capture accurate requirements, resolve conflicts, and collaborate effectively across teams.
- 3+ years of experience or equivalent expertise in product management or a relevant domain area.
- Proficient knowledge of the product development life cycle.
- Experience in product life cycle activities including discovery and requirements definition.
- Developing knowledge of data analytics and data literacy.
- AI/ML exposure, with emphasis on AI/ML solution development and prompt design/creation.
- Strong deck-building and storytelling skills, producing stakeholder-ready presentation materials.
- Knowledge of marketing analytics/data, including how data enables segmentation, customer journeys, and measurement/attribution.
- Familiarity with Customer Data Platforms (CDPs).
- Technical fluency with event-driven architecture, including Kafka concepts (topics, partitions, consumer groups, offsets, schemas, replay) and how streaming impacts real-time segmentation/journeys.
- Ability to translate between technical and business audiences—communicating requirements, trade-offs, and outcomes clearly to engineers, data teams, and non-technical stakeholders.
- AI/ML Certifications
- MAP/MarTech experience (platform operations, campaign/journey build) and ecosystem integrations (CDP/CRM/analytics, APIs).