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Product Marketing Strategy - Wealth Management - Vice President
senior · Marketing
Join the Product Marketing team which is a strategic function within the J.P. Morgan Wealth Management marketing organization, based in New York, that focuses on bringing advice-led and self-directed wealth management products to market and ensuring their success. It involves understanding the target market, defining the product value propositions, and developing strategies to promote and sell the products effectively across all stages of the marketing funnel and marketing channels.
As a Vice President in a Product Marketing role, you will focus on enabling and integrating the J.P. Morgan Wealth Management brand and value propositions within our consumer bank ecosystem, including its physical channels (e.g., Chase branches, J.P. Morgan Financial Centers) and its products (e.g., Private Client). The objective of the role is to create greater awareness of J.P. Morgan Wealth Management with Chase clients and to further penetrate our targeted consumer bank client segments with wealth management.
In this role you’ll be a marketing champion for wealth management, working closely with product and channel marketers across consumer and wealth marketing organizations. You will build wealth management positioning, messaging and campaign strategies to tell our story in merchandising throughout our physical consumer locations and within integrated product marketing opportunities. You will contribute to large workstreams, working closely with stakeholders across consumer marketing, branch marketing, real estate, content, finance, and analytics, among many others.
Job responsibilities:
- Architect how our wealth management value prop(s) show up within our consumer marketing ecosystem to accelerate wealth management penetration and growth
- Own wealth management merchandising, signage and client experience strategy in Chase branches and J.P. Morgan Financial Centers, in partnership with Consumer marketing
- Drive tighter integration with consumer marketing to build a more cohesive client experience for our more affluent clients that bank and invest with us
- Oversee implementation and execution of these marketing strategies in partnership with key marketing and field engagement teams
- Contribute to the research roadmap by conducting competitive intelligence, administering advisor surveys, and facilitating rapid research testing
- Ensure wealth management field is engaged, aware of and enabled with necessary marketing strategy information and tools in partnership with field engagement teams
Required qualifications, capabilities, and skills:
- Minimum7+ years of marketing strategy experience
- Excellent relationship management skills, with the ability to influence and collaborate across cross-functional teams in a matrix management organization.
- Proven ability to develop and launch new concepts to drive customer engagement in innovative ways, while demonstrating a customer-centric mindset.
- Excellent verbal / written communication skills and use of PowerPoint and Excel
Preferred qualifications, capabilities, and skills:
- Bachelor's degree in marketing or business, with expertise in product marketing preferred
- Ability to analyze opportunities/problems and recommend solutions
- Results-focused and highly organized with attention to detail and a bias towards action