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External Communications - Associate
mid · Marketing
Join our highly talented Consumer Banking public relations team in an exciting and dynamic work environment.
As an Associate in the External Communications team, you will support a diverse portfolio of external communications initiatives, advancing strategic priorities focused on financial health and integrated campaigns. This role focuses on advancing earned and paid media strategies that promote impact-driven programs and community engagement.
Job Responsibilities:
- Support external communications for Community and Business Development, advancing strategies that highlight the firm’s impact in communities and align to business priorities.
- Develop and execute integrated earned and paid media strategies, including sponsorships and partner-driven campaigns, to amplify key programs and community investments.
- Partner closely with Marketing and external partners to develop sponsored content, scripts, talking points, and campaign messaging that align with and advance business objectives.
- Draft and deliver high-quality communications materials, including press releases, executive briefings, and messaging for internal and external audiences.
- Serve as a key coordinator across internal stakeholders and agency partners, ensuring alignment, consistency, and disciplined execution across campaigns.
- Support communications processes tied to external engagement, including speaker preparation, materials development, and readiness for field-based teams.
- Monitor, analyze, and report on media coverage and paid/earned performance, providing insights to inform future strategy and improve outcomes.
- Support proactive and reactive media engagement, including issue management and coordination with corporate communications partners.
Required qualifications, capabilities, and skills:
- Minimum 4+ years of experience in public relations, communications, or journalism, with experience in corporate and/or agency environments.
- Experience supporting integrated communications strategies that include earned and paid media, ideally with exposure to sponsorships or partnership-driven campaigns.
- Strong writing and storytelling skills, with experience developing executive-level materials and messaging.
- Demonstrated ability to work with external partners (e.g., agencies, sponsors, or content partners) to deliver coordinated communications programs.
- Experience supporting media relations and identifying opportunities to elevate brand, reputation, or community impact.
- Ability to manage multiple priorities and stakeholders in a fast-paced, highly matrixed environment.
- Familiarity with media monitoring, reporting, and performance measurement, with the ability to translate results into actionable insights.
- Collaborative mindset and strong partnership skills across marketing, business, and communications teams.