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Vice President, Marketing AI Program Manager
senior · Marketing
At JPMorgan Chase, we don’t just follow marketing trends, we set them. Our Marketing team is pioneering the use of artificial intelligence to drive smarter, faster, and more impactful solutions. We’re seeking a Vice President to provide support on our Marketing AI Initiatives, orchestrating innovation across the firm and ensure we stay ahead of the curve and the competition. Performance Marketing, Operations & Transformation (PMOT) serves multiple stakeholders and diverse business goals across the Chase Marketing business and beyond.
As a Vice President, Marketing AI Program Manager on the Performance Marketing, Operations & Transformation team, you will support the disciplined execution and scaling of AI innovation across the Chief Marketing Officer (CMO) organization in close partnership with Lines of Business (LOBs). You will support a governed portfolio of marketing AI proofs of concept (POCs) and pilots to ensure efforts are coordinated, non-duplicative, controlled, and aligned to enterprise priorities and platform strategy.
This role supports the business management and operating model for the Marketing AI Sandbox which includes intake, pilot execution support, success measurement, and graduation pathways, partnering closely with Technology, Data/Analytics, Legal/Compliance, Privacy, Controls, and Risk to ensure safe, compliant delivery. Throughout, you will deliver crisp, executive-ready communications that drive alignment and decisions.
Job Responsibilities:
Coordinate end-to-end execution of AI POCs across the CMO organization and LOBs, ensuring prioritization, control gates, and delivery rigor.
Support a standardized intake and onboarding for new POCs (use-case definition, sponsor readiness, value hypothesis, resourcing, approvals).
Partner with Technology, Data/Analytics, Legal/Compliance, Privacy, Controls, and Risk to deliver controlled innovation and documented approvals.
Support and serve as a point of contact within Marketing for all Sandbox activities—intake, sponsorship alignment, execution tracking, and reporting.
Produce executive-ready updates (dashboards, decision memos, risk/issue escalations, portfolio readouts) that enable fast decisions and unblock deliver
Required qualifications, capabilities, and skills
8+ years in program management, transformation, marketing operations, technology enablement, and/or innovation execution with senior stakeholders.
Strong portfolio orchestration skills across multiple concurrent initiatives with clear prioritization and delivery discipline.
Exceptional stakeholder management and ability to influence across business, technology, data, and control partners.
Superior written/verbal communication; ability to translate complex AI topics into executive-ready actions and decisions.
Proven track record partnering with Technology, Data/Analytics, Legal/Compliance, Privacy, Controls, and Risk in a controlled innovation environment.
Strong external orientation and curiosity for emerging AI and martech trends.
Preferred qualifications, capabilities, and skills
Advanced degree preferred.
Experience leading AI or technology-driven innovation at scale, preferably in Financial Services and/or Marketing.
Demonstrated ability to quantify and communicate business impact (growth, efficiency, cycle time, quality, risk reduction).
Familiarity with martech ecosystems and delivery environments (email ops, paid media/digital channels, content workflows, marketing measurement)