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Olympic & Paralympic Brand Strategy Lead-Vice President
lead · Marketing
Join a centralized brand team that brings high-impact campaigns to life across multiple businesses and channels. You’ll help turn a global sponsorship into creative work and experiences that connect with audiences before, during, and after the Games. We’ll partner with you to align stakeholders, simplify complexity, and deliver work that is clear, consistent, and measurable.
As a Brand Strategy Lead, Global Olympic and Paralympic Sponsorship in the centralized Brand Management team, you will translate sponsorship strategy into a unified creative platform and integrated go-to-market approach. You will lead end-to-end brand and campaign execution across priority Olympic and Paralympic moments, partnering with internal teams, media partners, and external agencies. You’ll help ensure the work is delivered on time, on brand, and grounded in insights and measurement.
Job responsibilities
- Lead day-to-day relationships with key sponsorship partners and organizing committees
- Translate sponsorship rights, assets, and strategy into a cohesive creative platform and activation approach
- Plan and execute integrated campaigns across brands, channels, and priority moments in partnership with cross-functional teams
- Own paid media campaign execution from strategy and creative development through measurement, optimization, and performance reporting (in partnership with media teams)
- Develop and maintain an Olympic and Paralympic delivery roadmap, including milestones, dependencies, and risk management
- Partner with internal creative teams and external agencies to develop, produce, and deliver campaign creative and assets
- Manage timelines, budgets, approvals, and vendor workflows to support consistent delivery
- Coordinate stakeholder alignment across marketing teams and working groups through clear updates and decision points
- Create executive-ready narratives and presentations that support leadership updates and decisions
- Partner with insights and analytics teams to define measurement frameworks and evaluate sponsorship impact
Required qualifications, capabilities and skills:
- 5+ years of brand strategy and/or brand management experience in an agency and/or large, matrixed organization
- Experience supporting sponsorship activation for a major global sports, entertainment, or cultural tentpole event
- Demonstrated ownership of paid media campaigns with accountability for measurement and performance reporting
- Proven ability to manage multiple workstreams, stakeholders, and deadlines simultaneously
- Experience working across creative development and production processes from concept through delivery and quality review
- Ability to create executive-ready presentations and written communications for senior stakeholders
- Experience managing agencies and vendors, including scoping, statements of work, deliverables, and governance
Preferred qualifications, capabilities and skills:
- Practical fluency with AI-enabled productivity tools to accelerate research, writing, analysis, and stakeholder communications
- Strong judgment in applying AI—knowing when to use AI vs. manual analysis, and validating outputs for accuracy, completeness, tone, and audience fit
- Experience working with Olympic and Paralympic ecosystem partners (e.g., organizing committees, national teams, rights holders)
- Experience in brand marketing within a highly regulated industry
- Familiarity with sponsorship measurement approaches, including brand lift studies and performance analytics
- Experience with content operations, versioning at scale, and creative asset governance
- Familiarity with enterprise brand governance, compliance considerations, and approvals processes
This role sits within the centralized Brand Management Team. The centralized brand team is responsible for driving firmwide brand strategy, visual identity, and campaign initiatives across the Chase, J.P. Morgan and JPMorganChase (parent) brands, operating across every Line of Business at the firm. The centralized Brand team is made up of brand strategists, market researchers, creatives, and operational teams, this role sits within brand strategy.