Chase relies on digital marketing as a key strategic channel in driving acquisition, branding, and cross-sell opportunities to millions of customers and potential customers across a suite of financial services products. Our team is dedicated to executing innovative marketing strategies that enhance customer engagement and brand loyalty. We focus on implementing data-driven campaigns across channels, ensuring precise targeting and effective delivery.
As an Owned Strategy and Implementation Senior Associate on the Marketing Execution team , you will lead strategy implementation for Owned Media advertising across chase.com and the Chase mobile app, translating Consumer and Community Banking's priorities into executable delivery plans and high-quality launches. You will own delivery workflows end-to-end – including intake, ad placement, targeting configuration, weekly release execution, post-launch monitoring, and issue triage – while utilizing AI to drive automation across workflows, validation, reporting, and monitoring to improve speed-to-market and build quality.
Job Responsibilities
- Lead intake, prioritization, and execution planning for owned media ad placements across chase.com and the Chase mobile app.
- Partner with CCB LOB marketing teams and campaign managers to translate campaign objectives into clear requirements, timelines, and launch criteria.
- Own end-to-end implementation of owned media placements, including assembly, targeting configuration, testing, and launch across marketing platforms.
- Establish and continuously improve standardized workflows, playbooks, and controls that increase delivery predictability and reduce rework.
- Partner with Product team to design and implement AI-driven workflow automation (e.g., intelligent routing, prioritization, and approval flows) to improve speed-to-market and reduce manual effort.
- Define QA strategy, acceptance criteria, and release readiness gates to improve build quality.
- Drive root-cause analysis of defects and launch issues; implement systemic fixes to improve first-pass quality.
- Build and scale AI-powered monitoring and anomaly detection to proactively identify delivery, targeting, or performance issues.
- Manage planned and unplanned changes, risks, issues, and dependencies to maintain delivery commitments.
- Monitor post-launch health and ad serving performance; triage issues and coordinate resolution with product and technology partners.
- Continuously evaluate emerging AI capabilities within the martech stack and pilot new use cases to improve delivery efficiency and effectiveness.
Required qualifications, capabilities and skills
- 4-year college degree, in Information Systems, Computer Science, Marketing or related-field.
- 5+ years’ experience in digital operations and release governance, delivering campaigns/features from build through QA and production release with measurable improvements in speed-to-market and build quality.
- Knowledge of Agile operating principles; experience operating in a sprint cycle.
- Demonstrated experience driving workflow automation and building operational reporting/monitoring (e.g., automated dashboards, alerts, and KPI tracking) to improve speed-to-market and build quality.
- Experience working in staged environments for both Development and QA.
- Experience with related technologies, including Sapiens, Tableau, Adobe Experience Manager, Salesforce Marketing Cloud, Segment.
- Demonstrated expertise in testing technologies for digital programs, including omni-channel access and customer experience, in addition to standard functional testing.
- Ability to liaison between lines of business and development teams, translating strategic goals into technology solutions.
- Experience working as a leader in a past paced environment, with strong skills in problem solving and prioritization.
- Excellent communication skills and ability to collaborate effectively with cross-functional teams.
- Team player with strong interpersonal skills, self-motivated, energetic, "can-do" attitude in a fast-moving environment.
Preferred qualifications, capabilities, and skills
- Ability to lead and drive transformation including (1) defining new work processes and tools, (2) defining and implementing a transformation project plan and, (3) defining and implementing metrics to track transformation progress and corresponding improvements to value delivery speed and efficiency.
- Experience using AI to drive automation in martech/ops environments (workflow orchestration, validation checks, release readiness automation).
- Comprehensive knowledge of industry best practices in designing and implementing omni-channel journeys.
- Experience building automated delivery dashboards and operational health monitoring/alerting.
- Experience designing intake/prioritization models and capacity management for high-volume marketing delivery.