Vista previa de la oferta
Business Analysis & Operations Lead Senior Associate, Consumer Bank Marketing
senior · Marketing
The Becoming a Customer team is responsible for driving seamless, innovative and personalized omni-channel shopping, offers and account opening experiences for Consumer Bank Marketing. We are seeking a strategic marketing professional to lead customer journey strategy from awareness and conversion through onboarding and deepening. This role will play a critical part in uncovering actionable insights, and translating them into data-driven marketing strategies that drive conversion, activation and retention.
As the Becoming a Customer Business Analysis & Operations Lead in Consumer Bank Marketing, you will play a critical role in supporting the Head of Becoming a Customer in both day-to-day business operations and strategic initiatives. You will manage a diverse book of work, lead the development of executive agendas and materials, manage our product portfolio and foster cross-functional relationships to ensure controlled execution of marketing and product initiatives. This role offers significant visibility to senior leaders and opportunities for impactful contributions and professional growth.
Job responsibilities
- Support planning and execution of key priorities and business activities; help prioritize, implement, and measure business goals and targets
- Support portfolio management and drive delivery, reporting and progress against business objectives for Becoming a Customer products
- Facilitate cross-product prioritization, sequencing, and trade-off discussions within Becoming a Customer and across co-suppliers
- Lead development of executive agendas and materials for key meetings; ensure effective representation in business reviews, cross-LOB forums, and CMO/CEO updates
- Create effective meeting materials and build executive-level presentation skills
- Drive team engagement by planning and executing team meetings and offsites
- Drive consistent cross-functional operating rhythms and ensure clear, aligned communication with stakeholders
- Enable operational efficiencies through strong organization and identification of process improvements
- Execute a range of projects independently—from quick-turn requests to larger initiatives—responding to team and stakeholder inquiries in a timely manner
- Build and maintain relationships with Finance, Data & Analytics, Tech, Architecture, Design, Communications, and HR to drive business outcomes and controlled execution
Required qualifications, capabilities and skills:
- Strong project management, strategic thinking, and cross-team collaboration skills
- Excellent communication, presentation, and interpersonal communications skills with strong ability to develop and maintain relationships
- Strong analytical, problem-solving, and strategic planning skills
- Comfortable working in a highly matrixed organization and driving alignment across teams
- Strong interpersonal and influencing skills; ability to interact with colleagues at all levels and achieve goals without direct control over resources
- Ability to manage multiple initiatives simultaneously under tight deadlines
- Comfortable operating in an environment with shifting priorities and ambiguity
- Excellent written and verbal communication and presentation skills
- Builds strong partnerships and is recognized as a collaborative team player
- 3+ years of experience managing projects in a marketing, product or adjacent environment
Preferred qualifications, capabilities and skills:
- Experience with business analysis, operations and/or business management
- Is a fantastic partner who exemplifies strong collaboration
- Is highly curious and never settles for good enough
- Is data driven and analytical, while also being a creative thinker
- Is vigorous and thorough in their management of details
- Constantly pushes boundaries of “what could be” to drive innovation
- Able to balance strategic, big-picture thinking with deep dives into details when needed