Job Family Group:
Marketing Group
Job Description:
Leads the marketing organization to ensure consistent, successful and meticulous implementation of local and global marketing strategies, for the business to underpin Castrol strategy and CIP delivery.
Member of the Market leadership team and PU Marketing Leadership Team, supplying to the delivery of CIP and balanced scorecard.
The Marketing Manager is responsible for all marketing activities and processes from planning to execution across all categories in Vietnam including Bikes, Cars, CV and Industrial. Aligning with global and regional space strategies and initiatives, the Marketing Manager is to lead the development of the local marketing plan and product offerings, to work closely with sales and supply chain, and to implement it optimally and efficiently at country level.
The purpose of this role is to improve our competitive position including relative brand health as well as volume and value share in Vietnam. The Marketing Manager will demonstrate leadership in building the required organizational capability to optimally turn deep consumer and customer understanding into winning programs enabling us to break away from the competition. This role is accountable for overall marketing performance as well as for the optimisation of revenue investment spends.
Key Accountabilities
Full accountability for the marketing strategy and its delivery in the context of the business’s strategy including Castrol/C&P/PU and market level marketing plans.
Lead the country teams to develop the annual marketing plans & marketing roadmap in line with the respective signed off CIP and Strategy Activation Plan.
Accountable for marketing investment and establishing programs to provide assurance and measurement against strategic and tactical goals.
Bring the voice of consumers and customers to the leadership table and ensuring appropriate focus on delivery of the marketing strategy.
Supply to the key Castrol and CVPE global innovation pipeline development as representing Castrol Vietnam with strong local insights.
Drive the activation of Marketing programs as per signed off plans in the accountable geography.
Ensure effective deployment of ASP across activity sets and programmes in markets. Conduct meticulous evaluation of the business results/return on investment to ensure cost efficiency.
Product portfolio management to deliver near- and long-term GM growth targets consistent with global space/brand strategies.
Communication and promotion to both consumer and trade including thought leadership programmes to B2B customers.
Champion and drive the generation of key insights through market research and competitive intelligence in order to develop into strategic planning, pricing and insight decision-making.
Channel strategy, customer segmentation and development of winning customer value propositions.
Lead the CMR process, and provide inputs/outputs to the OBP, opportunities/vulnerability.
Direct responsibility for product value price setting using IPP toolkit, Complete for every new power variant (OD&I 2,3+4); gather market price intelligence data in line with BP legal guidelines.
Handle the strategic pricing for the brand portfolio and work closely with the Country sales director to handle in country and in channel pricing to deliver GM and topline goals.
Accountable for seeking approval for in-year material re-allocation of investments in sponsorships, advertisement, promotions, trade marketing, market research and product launches.
Knowledge management of market space trends, key customers and major competitors.
Lead the people agenda in marketing function to build an outstanding Marketing function with validated capability and strong talent pipeline, with clear direction, mentor and development arrangement.
Essential Experience, Job Requirements & Education
Bachelor's or equivalent experience in Marketing / Business Administration/ Economics.
10+ years of proven experience in B2C or B2B Marketing in global FMCG companies or Marketing led companies.
5+ years of proven experience in Marketing leadership roles.
Experience of leading high-performance teams.
Significant experience in focused marketing campaign execution.
Experience of working with agencies across multiple channels and countries.
Experience of working in a matrix organization with sophisticated customer interfaces.
Lubricants experience desirable but not essential.
About bp
bp is a global energy business with a purpose to reimagine energy for people and our planet. We aim to be a very different kind of energy company by 2030, helping the world reach net zero and improving people’s lives. We are committed to creating a diverse and inclusive environment where everyone can thrive. Join bp and become part of the team building our future!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.