Responsibilities
- Manage the enterprise and its lines of business’ reputation management strategy, ensuring preparedness and a timely response to high-impact issues and crises.
- Develop and execute crisis communications plans, including scenario planning, playbooks, and real-time response.
- Build and maintain relationships with key journalists, editors, and industry influencers to strengthen media presence.
- Advise senior leadership on reputational risk, corporate positioning, executive visibility, and emerging issues.
- Identify and advance thought leadership opportunities across media, events, and speaking engagements.
- Draft press releases, articles, executive remarks, media statements, and issue responses.
- Anticipate and analyze media and industry trends to inform proactive communications strategies.
- Partner cross-functionally with legal, compliance, risk, government affairs, investor relations, human resources, and business leaders to align messaging and protect reputation.
- Monitor and analyze media coverage, sentiment, and emerging risks; adjust strategies accordingly.
Qualifications
- Bachelor’s degree in communications, public relations, strategic marketing, or related field, or equivalent experience
- 15 years of experience in media relations, public relations, or crisis communications
- Experience managing high-profile reputational issues and sensitive situations
- Experience developing and executing strategic communications plans at enterprise and business levels
- Experience in earned media, message development, and issues management
- Skilled in writing, editing, and translating business priorities into compelling narratives
- Knowledge of media dynamics, crisis response protocols, and reputation management strategies
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
Preferred Qualifications
- Experience supporting executive communications and visibility strategies
- Experience working in highly regulated industries or complex corporate environments
Working Conditions
- Hybrid Office or Remote environment
- May require extended hours during crisis situations or high-profile events
- Occasional travel for media engagements, industry events, and stakeholder meetings
Compensation
- The Salary for this position generally ranges between $145,000 - $183,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.
- Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.
Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration, sponsorship or otherwise serving as an employer of record for immigration employment purposes. At this time, this role is not eligible for immigration-related employment authorization sponsorship.
This is a hybrid position requiring three days in office per week in one of our hub locations. Relocation assistance will not be provided for this position.
Disclaimer:
Beware of fake job offers!
We’ve been alerted to scammers impersonating Transamerica recruiters, particularly for remote positions. Please note:
- We will never request personal information such as ID or payment for equipment upfront.
- Official offers are sent via DocuSign following a verbal offer—not through text or email.
This job description is not a contract of employment nor for any specific job responsibilities. The Company may change, add to, remove, or revoke the terms of this job description at its discretion. Managers may assign other duties and responsibilities as needed. In the event an employee or applicant requests or requires an accommodation in order to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request.