At Triodos Bank, growth is about connecting more people with our mission. The Growth Marketer is a seasoned expert and strategic leader in digital marketing, with a strong focus on elevating the bank’s brand presence in the market. You design, execute, and optimize integrated marketing campaigns that not only build and strengthen brand awareness and reputation across all digital channels but also drive customer acquisition. From brand-building initiatives to targeted acquisition campaigns, you ensure that every campaign reinforces the bank’s unique value proposition and fosters long-term brand loyalty.
You initiate groupwide strategic programs that accelerate digital performance and enhance brand visibility, ensuring the bank remains top-of-mind for prospective customers. Your responsibility spans the entire customer journey—from designing and launching impactful, groupwide brand campaigns to enabling high-performing, locally tailored initiatives that align with overarching brand guidelines.
As the architect of digital ways of working, you establish and manage best practices for brand and performance marketing at both the group and local level. You ensure that all digital activities are fully compliant with EU legislation and regulatory requirements, safeguarding the bank’s reputation and trustworthiness. Through your leadership, the bank’s brand grows stronger, driving both customer acquisition and long-term business value.
How You Will Make a Difference
You enable Triodos to grow its customer base in a way that is effective, compliant and aligned with our mission. Your key responsibilities are:
- Developing digital marketing strategies and tactics to continuously improve digital campaign performance on brand and conversion targets and ensure endorsement and implementation on local level
- Executing, managing and optimizing groupwide digital marketing campaigns
- Monitoring and analyzing performance of local marketing activities, preparing reports and insights for continuous improvement and sharing feedback with group teams
- Integrating digital and offline marketing plans to drive maximum performance from all campaign channels
- Measuring, analyzing and reporting on digital marketing performance and constantly driving better measurement and analytics
- Overseeing market trends and capabilities to stay abreast of digital marketing developments, evaluate and implement relevant new features and technologies, and proactively drive the organization's digital marketing capabilities
- Initiating, owning and actively contributing to strategic initiatives and programs to drive change and improve marketing performance and customer experience
- Managing relationships and contracts with stakeholders, suppliers and agencies, ensuring transparency, quality, efficiency and cost-effectiveness
What You Will Bring
- Thorough understanding and experience of digital marketing channels, tools and campaigning
- Managing internal and external relationships with stakeholders and suppliers in local and international environment
- Strong understanding and experience of relevant compliance, privacy and legal regulations
- Strong strategic thinking with focus on long-term growth impact
- Result driven growth / digital marketing skills
- You have a thorough understanding of measurement and analytics and able to partner with technological suppliers
- Stakeholder management
- Supplier & agency management
- Strong budget management and drive to optimize financial processes
- Professional proficiency of the English language (spoken & written)
Triodos Behaviours:
- Delivers impact for clients - Results oriented: You prioritize and give clear direction on the "why", influencing and persuading stakeholders to get things done
- Commits courageously - Inspires others: You walk the talk, lead by example, and stimulate entrepreneurship
Your Team and Reporting Lines
You will report directly to the Lead Brand & Acquisition.
You will collaborate closely with:
- Group Content Marketers and Customer Value Marketers to align on digital strategies
- Local Growth Marketers to ensure successful implementation of groupwide campaigns
- Value Stream Leads and Product Managers to align marketing strategies with product delivery
- Digital teams to ensure technical feasibility
What we offer you
An inspiring work culture
The most important thing about working with us is that you are part of a community that is changing the world for the better. We are constantly improving our work culture to create conditions where every person can thrive, so you are able to:
- find a sense of meaning in your work
- create positive energy and impact with your co-workers
- build mutual trust and respect in working relationships
- enjoy fulfilment at a professional and personal level
A comfortable working environment
Our award-winning sustainable head office is based in Driebergen-Zeist, the Netherlands at the Reehorst Estate, just a 3 minutes’ walk from the train station. Combined with working from home, it is an inspiring place to work and connect with your colleagues.
And of course, great remuneration and working conditions (CLA Banken):
- an attractive pension plan
- a mobility card (including the option of free private travels)
- flexible working hours and the opportunity to work from home
- an annual salary between €69.032 and €94.980 based on a 36-hour workweek
- six weeks of paid annual leave, with the option to buy up to two more weeks in additional leave
- an option to swap bank holidays for other days (with some conditions) if you celebrate different holidays
- reimbursement of a company bicycle to the max of €1,500
- a range of education and training opportunities
- the option to join our collective health insurance
- a working from home allowance per home office day
- suitable home office equipment up to €750 every 5 years
Sounds interesting?
If you feel that you want to make a difference, don’t hesitate to join the Triodos community by applying for this role. Everyone is welcome to join us. Our culture is built on values that aim to benefit both society and individuals. We are committed to equity and diversity, and we value everyone’s perspective. We strive to create an environment in which all colleagues and our broader community can feel safe and included.
If the role interests you but you still have some questions, please connect with Laila Popal. If there are any additional adjustments you may need during the application process, please email: Laila.popal@triodos.com
We also don’t want to miss out on candidates who feel they don’t exactly match the job description, so if this is a role that sounds interesting to you, and you feel you could add value, please apply!
Please note that the application deadline for this vacancy is 12th of August 2026.
Who we are
Triodos Bank is a leading expert in sustainable banking, founded in 1980 in the Netherlands, with branches in Belgium, the United Kingdom, and Spain. Triodos Investment Management is a globally recognised leader in impact investing, managing funds invested in both Europe and emerging markets. We are a certified B Corp since 2015 and one of the founders of The Global Alliance for Banking on Values, a global network of independent banks using finance to deliver sustainable economic, social, and environmental development.
www.triodos.com | www.triodos-im.com | www.triodosfoundation.nl