FoodCo Nigeria Limited is a diversified consumer goods company with interests in retail, quick service restaurants, entertainment, and manufacturing. Founded in the rustic city of Ibadan, south-west Nigeria in 1982.
FoodCo is one of the Top 5 leading national supermarket chains in Nigeria, ranked by annual sales volume of national consumer brands and number of outlets. FoodCo is a multi-channel retailer in Nigeria, offering in-store and online channels for its full assortment of programs.
The company has over 22 outlets in Oyo, Lagos, and Ogun states and continues to expand with multiple outlets currently in development. FoodCo has also made significant investments in social enterprise as a facilitator for small business growth. This includes providing access-to-market channels for small-scale suppliers as well as hosting capacity-building workshops to help small businesses scale their operations.
E-commerce Strategy and Execution
- Craft a comprehensive strategy for all e-commerce and alternate sales channels, focusing on volume growth, market penetration, and margin improvement.
- Establish and manage partnerships with 3rd party platforms and enhance product visibility and sales.
- Oversee the development, launch, and optimization FoodCo e-commerce platform to ensure a seamless shopping experience.
Sales and Performance Management
- Monitor and drive sales volume through digital channels, ensuring targets are met or exceeded.
- Implement strategies to maximize margins through effective pricing, promotions, and cost management.
- Track key performance indicators (KPIs) such as conversion rates, average order value, customer acquisition cost, and customer lifetime value.
Product Management
- Oversee the digital sales of existing products, ensuring they meet sales and profitability targets.
- Build and maintain strong relationships with suppliers to ensure a steady and diverse product offering.
- Identify and evaluate opportunities to enter new product categories, focusing on cooked food, groceries, toiletries, household items, and health and beauty products.
Marketing and Customer Engagement
- Plan and execute digital marketing campaigns to drive traffic and sales across all e-commerce channels.
- Develop and implement strategies to enhance customer engagement, retention, and loyalty through personalized marketing and excellent customer service.
- Ensure the creation of high-quality content, including product descriptions, images, and videos to enhance the online shopping experience.
Operational Management
- Oversee logistics, warehousing, and fulfillment operations to ensure timely and accurate delivery of products.
- Ensure seamless integration of e-commerce platforms with other business systems like inventory management, CRM, and ERP.
- Ensure all e-commerce operations comply with relevant regulations and standards, and maintain a high level of security for customer data.
Leadership and Team Management
- Lead, mentor, and develop the e-commerce team to achieve business goals.
- Work closely with other departments such as marketing, sales, supply chain, and finance to ensure alignment and collaboration on e-commerce initiatives.
- Foster a culture of continuous improvement, innovation, and excellence within the e-commerce team.
- Lead and oversee the technical teams, including developers, IT specialists, and data analysts, to ensure successful project delivery and ongoing platform maintenance.
- Implement rigorous quality assurance and testing processes to ensure the reliability and performance of the e-commerce platforms.
- Bachelor's degree in Business, Marketing, E-commerce, or a related field; MBA or equivalent advanced degree is preferred.
- Minimum of 10+ years' experience in e-commerce management, digital marketing, or a similar role within the consumer goods or retail industry.
- Strong understanding of e-commerce platforms, digital marketing tools, SEO, and data analytics.
- Ability to develop and execute comprehensive e-commerce strategies that drive growth and profitability.
- Proficiency in managing and optimizing e-commerce platforms (e.g.,Magento).
- Expertise in digital marketing techniques, including SEO, SEM, social media advertising, and email marketing.
- Strong analytical skills with experience using tools like Google Analytics, BI tools, and CRM systems.
FoodCo aims to be an Employer of Choice, providing equal opportunity for everyone regardless of their background, gender, race and other protected characteristics