T&T - Customer - M&C-Manager | SFMC | Bengaluru

T&T - Customer - M&C-Manager | SFMC | Bengaluru
• Job requisition ID : 102116 
• Location: Bengaluru
• Entity: Deloitte Touche Tohmatsu India LLP 

The Team

Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer

Your work profile

Responsibilities:

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We are seeking a skilled and motivated Salesforce Marketing Cloud Personalization (MCP) Developer to join our team. The MCP Developer will be responsible for implementing, managing, and optimizing real-time, personalized customer experiences across digital channels using Salesforce Marketing Cloud Personalization (formerly Interaction Studio).

This role involves leveraging capabilities such as real-time event tracking, user behavior analysis, audience segmentation, and decisioning to design and deliver dynamic, data-driven experiences across web, mobile, and email touchpoints. The developer will work with tools like sitemap configuration, server-side and client-side integrations, templates, campaigns, and advanced targeting rules to enable 1:1 personalization at scale.

The ideal candidate will have a strong understanding of customer behavior, digital analytics, and personalization strategies, along with hands-on experience in JavaScript, APIs, and data integration. As an MCP Developer, you will collaborate closely with marketing, analytics, and product teams to build impactful personalization use cases that enhance customer engagement, improve conversion rates, and drive business growth.

Job Description

Roles and Responsibilities

• Experience with Salesforce Data Cloud and its integration with Marketing Cloud Personalization for unified customer profiles and real-time activation.
• Hands-on experience with Salesforce Marketing Cloud Personalization (Interaction Studio/MCP), including sitemap implementation, catalog setup, identity resolution, and campaign execution.
• Design, develop, and deliver real-time personalization use cases across web and mobile channels using MCP, including dynamic content, product recommendations, and behavioral targeting.
• Strong understanding of event-driven architecture, including capturing and processing user behavior through client-side and server-side event tracking.
• Configure and manage sitemaps, templates, campaigns, and targeting rules to deliver 1:1 personalized experiences at scale.
• Collaborate with business and marketing stakeholders to define personalization strategies, use cases, KPIs, and experimentation frameworks.
• Translate business requirements into technical designs, campaign logic, and personalization rules while ensuring scalability and performance.
• Implement and manage data integrations between MCP, Data Cloud, CRM systems, and external platforms using APIs.
• Ensure data quality, identity stitching, and user profile accuracy by managing attributes, events, and data ingestion pipelines.
• Lead the technical delivery of custom MCP implementations, including server-side decisioning, triggered campaigns, and AI-driven recommendations.
• Develop and maintain custom templates and web experiences using JavaScript, HTML, and APIs within MCP.
• Work with SDKs, APIs, and web/mobile app tracking, including debugging event flows and ensuring accurate data capture.
• Strong knowledge of JSON structures, APIs, and front-end scripting (JavaScript), with working knowledge of SQL for Data Cloud integrations.
• Understand personalization design patterns, scalability considerations, and best practices for handling high-volume real-time interactions.
• Ensure compliance with data privacy, consent management, and governance standards in real-time personalization.
• Analyze campaign performance, user behavior, and engagement metrics to continuously optimize personalization strategies.
• Provide recommendations on solution architecture, performance optimization, and best practices for MCP and Data Cloud implementations.
• Demonstrated ability to design and optimize customer journeys and real-time engagement strategies using behavioral insights.

Essential Skills and experience

• 7-10 years of experience in Salesforce Marketing Cloud Personalization (Interaction Studio/MCP) with strong focus on real-time personalization and decisioning.
• Hands-on expertise in sitemap implementation, event tracking, campaign setup, and user identity resolution.
• Strong proficiency in JavaScript, APIs, JSON, and front-end technologies for building personalized digital experiences.
• Experience in integrating MCP with Data Cloud, CRM, and external systems, along with understanding of data modeling and identity stitching.
• Excellent communication, stakeholder management, and ability to translate business requirements into scalable personalization solutions.

Desirable Skills and experience

• Experience in designing and executing real-time personalization campaigns and digital marketing strategies using MCP or similar platforms.
• Familiarity with content management systems, digital asset management, and dynamic content delivery within personalization use cases.
• Understanding of mobile, web, and social channel personalization strategies, including cross-channel user engagement.
• Knowledge of customer data models, behavioral data, and audience segmentation for driving targeted experiences.
• Experience working with marketing and brand teams to align personalization strategies with business goals and campaign objectives.

Desired Qualifications: 

Architect – 7-12 years of experience   

Professional Qualification - B.E./B.Tech/MCA/MBA/MS

Good verbal and written communication skills

Location and way of working: 

• Base location: Pan India
• This profile does not involves travelling to client locations.
• Hybrid is our default way of working. Each domain has customized the hybrid approach to their unique needs.

Your role as a Manager:  

We expect our people to embrace and live our purpose by challenging themselves to identify issues that are most important for our clients, our people, and for society.

In addition to living our purpose, Senior Executive across our organization must strive to be:

• Inspiring - Leading with integrity to build inclusion and motivation.
• Committed to creating purpose - Creating a sense of vision and purpose.
• Agile - Achieving high-quality results through collaboration and Team unity.
• Skilled at building diverse capability - Developing diverse capabilities for the future.
• Persuasive / Influencing - Persuading and influencing stakeholders.
• Collaborating - Partnering to build new solutions.
• Delivering value - Showing commercial acumen
• Committed to expanding business - Leveraging new business opportunities.
• Analytical Acumen - Leveraging data to recommend impactful approach and solutions through the power of analysis and visualization.
• Effective communication – Must be well abled to have well-structured and well-articulated conversations to achieve win-win possibilities.
• Engagement Management / Delivery Excellence - Effectively managing engagement(s) to ensure timely and proactive execution as well as course correction for

the success of engagement(s)

• Managing change - Responding to changing environment with resilience
• Managing Quality & Risk - Delivering high quality results and mitigating risks with utmost integrity and precision
• Strategic Thinking & Problem Solving - Applying strategic mindset to solve business issues and complex problems.
• Tech Savvy - Leveraging ethical technology practices to deliver high impact for clients and for Deloitte.
• Empathetic leadership and inclusivity - creating a safe and thriving environment where everyone's valued for who they are, use empathy to understand others to adapt our behaviors and attitudes to become more inclusive.