T&T_Customer_M&C - Senior Consultant | Analytics | Pune
• Job requisition ID : 103867
• Location: Pune
• Entity: Deloitte Touche Tohmatsu India LLP
The team
Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer
Key Responsibilities:
We are looking for an experienced Analytics Implementation Specialist to join our dynamic team. The ideal candidate will have a strong background in implementing and managing analytics platforms, with expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Adobe Analytics. This role focuses on ensuring accurate data collection, reporting, and actionable insights to drive strategic decisions.
- Tag Management: Implement and manage tags, triggers, and variables using Google Tag Manager (GTM) to support data collection and tracking requirements. Ensure accurate configuration of tracking codes and scripts for GA4 and Adobe Analytics.
- Analytics Implementation: Configure and deploy Google Analytics 4 properties, including event tracking, eCommerce measurement, and custom dimensions/metrics. Set up and maintain Adobe Analytics implementations, including tag deployment, rule setup, and reporting structures.
- Data Validation & Troubleshooting: Test and validate implemented tracking codes to ensure data integrity across platforms. Diagnose and resolve tracking issues promptly using debugging tools like Chrome DevTools, Tag Assistant, and others.
- Reporting & Dashboards: Create custom reports and dashboards in GA4, Adobe Workspace, and other analytics tools to visualize key metrics. Analyze data to provide actionable insights and recommendations to stakeholders.
- Collaboration: Partner with developers, marketers, and other stakeholders to translate business requirements into technical implementations. Conduct workshops and training sessions to educate team members on analytics best practices and tools.
- Monitoring & Optimization: Regularly audit analytics implementations to ensure compliance with evolving requirements and industry best practices. Optimize tracking setups to align with business goals and improve overall performance visibility.
Requirements:
- 3-8 years of hands-on experience with GTM, GA4, and Adobe Analytics implementations.
- Proven ability to manage end-to-end analytics implementations and reporting across complex projects.
- Skills: Strong understanding of tag management systems, data layers, and custom event tracking. Proficiency in debugging tools and platforms like Google Tag Assistant, Charles Proxy, and Adobe Debugger. Experience with creating and maintaining dashboards in tools like Google Data Studio/ Looker Studio and Adobe Workspace.
- Soft Skills: Excellent problem-solving abilities and attention to detail. Strong communication skills for collaborating with cross-functional teams and presenting technical information clearly. Proactive approach to staying updated with the latest analytics trends and tools.
About the Project:
- This is a project-based role with opportunities for extensions or transition into future analytics-driven initiatives based on performance and business needs.
- Join us to contribute to creating data-driven strategies and gain insights into the dynamic world of digital analytics!
Location and way of working:
- Base location: Pune
- Education: Professional Qualification - B.E./B.Tech/MCA/MBA/MS
- This profile involves occasional travelling to client locations.
- Hybrid is our default way of working. Each domain has customized the hybrid approach to their unique needs.