T&T- Customer- M&C - Analyst | Adobe Experience Manager (AEM) | Mumbai
• Job requisition ID : 108401
• Location: Mumbai
• Entity: Deloitte Touche Tohmatsu India LLP
The team:
Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer
Key Responsibilities:
Role Overview: Adobe Analytics Developer (with minimum 1-4 + years of experience), who will be responsible for designing, implementing, and managing Adobe Analytics solutions, ensuring accurate data collection and providing actionable insights.
Implementation & Configuration:
- Design and implement Adobe Analytics solutions, including tag management and tracking on various digital platforms including web, mobile, and apps.
- Design and deploy complex tracking solutions using Adobe Launch, including custom code development and debugging
- Configure and manage Adobe Analytics reporting suites, including custom variables, events and metrics.
- Configure and maintain Adobe Analytics reports and dashboards.
- Develop and integrate custom solutions using JavaScript, HTML and other web technologies to extend Adobe Analytics capabilities.
- Experience integrating Adobe Analytics to Adobe Experience Cloud Solutions, Adobe Experience Platform solutions as well as third party solutions.
Data Layer and Tag Management:
- Develop and maintain robust data layer specifications to ensure accurate and consistent data collection.
- mplement and manage Adobe Launch rules, data elements and extensions to support dynamic tracking requirements.
- Troubleshoot and resolve technical issues related to tag management and data collection.
Data Analysis & Reporting:
- Analyse large datasets to identify trends, patterns and opportunities for optimization.
- Develop custom reports and dashboards in Adobe Analytics to meet advanced business needs and objectives.
- Utilize Adobe Analysis Workspace to create and optimize complex visualizations and data analyses.
Technical Expertise:
- Advanced proficiency with Adobe Analytics, Adobe Launch, and related Adobe Experience Cloud tools.
- Strong knowledge of JavaScript, HTML5, CSS and web technologies
- Experience with SQL, ETL processes and data warehousing is advantageous
- Develop and maintain Adobe Analytics tracking specifications and documentation.
- Ensure data accuracy and integrity through rigorous testing and validation.
Collaboration & Support:
- Collaborate with developers to integrate Adobe Analytics with other systems and tools.
- Troubleshoot and resolve technical issues related to Adobe Analytics implementation.
Analytical Skills:
- Strong analytical and problem-solving skills with the ability to interpret complex data and provide actionable insights.
- Ability to handle large datasets and perform advanced data analysis.
Location and way of working:
- Base location: Mumbai
- Education: Professional Qualification - B.E./B.Tech/MCA/MBA/MS
- This profile does not involve extensive travel for work.
- Hybrid is our default way of working. Each domain has customised the hybrid approach to their unique needs.