Sr. Manager - Campaign Measurement & Insights

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Visa is seeking a Senior Research Manager, Campaign Measurement & Insights to join the North America Insights & Analytics team supporting North America Marketing Services.

As an individual contributor reporting to the Director of NA Insights & Analytics, this role will serve as a subject matter expert in campaign measurement, helping Visa clients evaluate the impact of marketing campaigns, activations, and integrated marketing initiatives (with a significant focus on sponsorships). The Senior Research Manager will partner with clients and internal stakeholders to define KPIs, develop learning agendas, design measurement approaches, manage research execution, and translate results into practical recommendations for future campaigns.

While this role is especially focused on measurement and marketing effectiveness, it will also support upfront insights work to inform campaign strategy, audience understanding, messaging, and activation design. The ideal candidate brings deep quantitative research expertise, strong measurement judgment, and the ability to communicate results in a clear, compelling, client-ready way.

Key Responsibilities:

Campaign Measurement & Marketing Effectiveness:

• Serve as a campaign measurement subject matter expert for Visa clients and internal Marketing Services stakeholders.
• Support measurement of sponsorships, partnerships, experiential activations, merchant campaigns, and integrated marketing programs.
• Lead research methodologies such as campaign effectiveness studies, brand lift, pre/post research, exposed/control studies.
• Define measurement objectives, KPIs, learning agendas, success metrics, and evaluation frameworks for client marketing campaigns and activations.
• Design and manage research programs to evaluate campaign effectiveness across outcomes such as awareness, consideration, brand perceptions, message recall, engagement, intent, and other relevant business or marketing indicators.
• Help clients understand what worked, what did not, why results occurred, and how future campaigns can be improved.
• Develop repeatable measurement approaches, best practices, benchmarks, scorecards, or tools that strengthen measurement consistency and rigor.
• Manage external research vendors from scoping and proposal review through execution, analysis, reporting, and final presentation.

Insight Storytelling & Stakeholder Partnership:

• Synthesize measurement findings into clear implications, optimization opportunities, and recommended actions.
• Develop executive-ready presentations that clearly explain methodology, results, implications, and next steps.
• Present findings confidently to clients, internal teams, and senior stakeholders.
• Collaborate with Marketing Services, strategy, creative, media, sponsorships, analytics, and account teams to embed measurement thinking into client marketing recommendations.
• Help teams design campaigns with clear objectives and measurable outcomes from the start.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications:

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications:

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• 8+ years of relevant professional experience in market research, campaign measurement, marketing effectiveness, consumer insights, or a related insights function.
• Demonstrated expertise in quantitative research, especially campaign measurement, brand lift, or marketing performance studies.
• Experience with qualitative research and the ability to integrate qualitative insights with quantitative findings.
• Strong understanding of campaign measurement design, including KPIs, learning agendas, pre/post studies, exposed/control approaches, and campaign impact evaluation.
• Experience managing external research vendors and overseeing research projects from brief through final presentation.
• Proven ability to translate measurement findings into actionable marketing recommendations.
• Excellent written, verbal, visual communication, and presentation skills.
• Strong interpersonal skills with the ability to build credibility with clients, internal stakeholders, and cross-functional partners.
• Ability to manage multiple projects simultaneously in a fast-paced, client-focused environment.
• High attention to detail, strong analytical judgment, and comfort working with ambiguity.
• Experience measuring sponsorships, experiential activations, and integrated marketing programs.
• Experience working at a research agency, insights consultancy, media measurement firm, or similar client-side role.
• Experience in financial services, payments, retail, commerce, technology, media, sports, entertainment, or consumer marketing.
• Familiarity with media effectiveness, sponsorship tracking, event measurement, brand lift, and campaign optimization methodologies.
• Experience developing measurement frameworks, benchmarks, scorecards, dashboards, or repeatable playbooks.
• Experience working in a matrixed organization with multiple internal and external stakeholders.

U.S. Applicants Only

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer