Your role
UBS Wealth Management is looking for a senior marketer who combines strategic thinking with deep expertise in digital client acquisition and growth marketing.This is not a traditional brand marketing role.
You will help shape how UBS attracts, engages and converts the next generation of wealth clients across Asia-Pacific, combining data, technology, content, media and customer insight to drive measurable business growth. You will work at the intersection of wealth management, digital growth, brand strategy and innovation, helping UBS strengthen its position with entrepreneurs, emerging affluent investors, next-generation wealth holders and high-net-worth clients.
What you'll do
Drive Client Acquisition Across APAC
• Help define and drive Wealth Management's regional digital acquisition strategy.
• Build scalable acquisition programs that generate awareness, engagement, qualified leads and client growth.
• Identify emerging opportunities across paid media, social platforms, search, partnerships, influencers, content ecosystems and new digital channels.
• Develop full-funnel growth strategies spanning acquisition, nurturing, conversion and retention.
Shape the Future of Wealth Marketing
• Work closely with our Heads of Marketing for Greater China, SEA, Japan and Australia to maximise and enrich regional marketing plans
• Partner with stakeholders across Wealth Management, Investment Banking and Asset Management to bring integrated client propositions to market.
• Help UBS connect with the next generation of wealth creators and beneficiaries, including entrepreneurs, digitally native investors and future inheritors of wealth.
• Work with our Marketing Intelligence team translating market insights, consumer behaviour and cultural trends into differentiated growth opportunities.
Drive Experimentation and Innovation
• Champion test-and-learn methodologies and growth experimentation.
• Leverage audience insights, first-party data, personalization and AI-enabled marketing approaches.
• Explore new marketing models, technologies and partnerships that can accelerate client acquisition and engagement.
Accelerate Performance Through Data
• Establish acquisition, engagement and conversion metrics across markets.
• Build measurement frameworks linking marketing investment to pipeline, lead generation and business outcomes.
• Optimize media, creative and channel performance using data-led decision making.
Influence Across the Region
• Partner with country marketing leaders across Greater China, Southeast Asia, Japan and Australia.
• Provide strategic direction on growth priorities, go-to-market strategy and regional initiatives.
• Act as a senior advisor to business and marketing leadership teams across APAC
Join us
At UBS, we know that it's our people, with their diverse skills, experiences and backgrounds, who drive our ongoing success. We’re dedicated to our craft and passionate about putting our people first, with new challenges, a supportive team, opportunities to grow and flexible working options when possible. Our inclusive culture brings out the best in our employees, wherever they are on their career journey. And we use artificial intelligence (AI) to work smarter and more efficiently. We also recognize that great work is never done alone. That’s why collaboration is at the heart of everything we do. Because together, we’re more than ourselves.We’re committed to disability inclusion and if you need reasonable accommodation/adjustments throughout our recruitment process, you can always contact us.
Contact Details
UBS Business Solutions SAUBS Recruiting
Disclaimer / Policy statements
UBS is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.Your team
The Global Wealth Management (GWM) Marketing team partners and collaborates with GWM to support business on communications, marketing strategy, data and analytics while supporting the broader GWM overall strategic direction of the firm using client insights, Client Advisor sentiment and market research and analytics to ensure we are personalized, relevant, on-time and seamless.Your expertise
• 10+ years in growth marketing, digital acquisition, marketing strategy or customer growth.• Proven experience building and scaling customer acquisition programs.
• Strong understanding of performance marketing, paid media, CRM, lifecycle marketing, SEO, content ecosystems and digital measurement.
• Experience using data and experimentation to improve acquisition and conversion outcomes.
• Track record of driving business growth through marketing, rather than solely managing brand campaigns.
• Experience working across multiple APAC markets.
• Ability to influence senior stakeholders and operate effectively in complex organizations
Experience in wealth management is valuable but not essential. We are equally interested in candidates who have built acquisition and growth engines in adjacent industries and can bring fresh thinking to the future of wealth.
We're open to candidates from:
• WealthTech and Fintech
• Digital investment platforms
• Direct-to-consumer financial services
• Growth-stage technology companies
• High-growth digital businesses in FMCG
• Performance marketing consultancies
• Traditional financial services with a strong digital acquisition focus
About us
UBS is a leading and truly global wealth manager and the leading universal bank in Switzerland. We also provide diversified asset management solutions and focused investment banking capabilities. Headquartered in Zurich, Switzerland, UBS is present in more than 50 markets around the globe.We know that great work is never done alone. That’s why we place collaboration at the heart of everything we do. Because together, we’re more than ourselves. Want to find out more? Visit ubs.com/careers.