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Channel Marketing Specialist

UBS · Hong Kong SAR · Hong Kong

Your roleWork with the Channel Marketing Lead Hong Kong to implement Hong Kong marketing agendas, which include integrated campaigns across content, paid media, digital, events, sponsorships, and One-Bank initiatives. This role requires strong stakeholder management and partnership, governance, and processes, commercially minded execution...

Your role

Work with the Channel Marketing Lead Hong Kong to implement Hong Kong marketing agendas, which include integrated campaigns across content, paid media, digital, events, sponsorships, and One-Bank initiatives. This role requires strong stakeholder management and partnership, governance, and processes, commercially minded execution and metrics across multi-channel and client segments.
• Marketing Campaigns: Develop and execute well thought-out, impactful, quantifiable lead-generation and client-retention campaigns leveraging a range of digital, media and in-person channels for a cohesive local and multi-market campaigns across all client segments
• Brand: Ensure key brand value proposition are incorporated in all marketing activities
• Distribution: Partner with Client Relationship teams to design and execute high impact marketing programs that achieve acquisition, retention, and revenue goals
• Digital: Develop email campaigns, manage the websites including website governance and digitisation of client experience and touchpoints
• Events: Work with Channel Marketing Leads on the development and execution of proprietary events, webinars, industry events, and one-bank initiatives including vendor management, venue sourcing, invitation and registration workflows, and onsite support to amplify priority campaigns
• Media: Partner with Media Relations on relevant opportunities and awards that showcase products and capabilities
• Risk and Compliance: Coordinate with Compliance and Risk functions to ensure marketing activities and materials are rolled out in adherence to risk, compliancy guidelines, and policies, and meet regulatory requirements across markets
• Vendor Management: Manage external vendors such as agency and media partners, event agencies and production houses for quality, timeliness, and cost control
• Business process enhancements: Use a data-driven and iterative approach to optimise marketing tactics and reporting against KPIs
• Partnership and collaboration: Develop and maintain strong relationships with key stakeholders across the organisation

Join us

At UBS, we know that it's our people, with their diverse skills, experiences and backgrounds, who drive our ongoing success. We’re dedicated to our craft and passionate about putting our people first, with new challenges, a supportive team, opportunities to grow and flexible working options when possible. Our inclusive culture brings out the best in our employees, wherever they are on their career journey. And we use artificial intelligence (AI) to work smarter and more efficiently. We also recognize that great work is never done alone. That’s why collaboration is at the heart of everything we do. Because together, we’re more than ourselves.
We’re committed to disability inclusion and if you need reasonable accommodation/adjustments throughout our recruitment process, you can always contact us.

Contact Details

UBS Business Solutions SA
UBS Recruiting

Disclaimer / Policy statements

UBS is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.

Your team

Reports to the Channel Marketing Lead Hong Kong; partners closely with APAC Channel Marketing colleagues and various Global Marketing teams across Digital, Content and Events

UBS is a truly global company and your role will have global impact across the firm. You’ll ‎help deliver ‎a distinctive brand positioning and presence, driving category leadership ‎across our strategic priorities.‎

We work in a hybrid way, split between office and home working, and across a number of ‎locations ‎worldwide.‎

Diversity helps us grow, together. That’s why we are committed to fostering and advancing ‎diversity, equity, and inclusion. It strengthens our business and brings value to our clients.‎

Your expertise

• Bachelor’s Degree (BA/BS) in Communications, Marketing, Business, or a related discipline
• 6 or more years in a similar or related role with previous experience in asset management within APAC; exposure to wholesale and institutional segments, strong understanding of Hong Kong markets, and knowledge of other markets in APAC (including Japan) is advantageous
• In-depth knowledge of the industry clients, products, regulations, and competitors
• Demonstrated successful partnership with client facing teams to acquire and retain clients/assets via integrated marketing programs and measurable outcomes
• Articulate and able to present investment views in a thoughtful and well-reasoned manner; synthesize information from multiple sources and develop a clear, compelling story with good marketing flair
• Experience managing translations, advertising agencies, and production houses; adept at editorial, design, and content workflows
• Strong time management, multi-tasking, and organisational skills; ability to prioritize and manage competing deadlines
• Resilient and flexible and demonstrable track record of working effectively across local, regional, and global matrix and complex organisation with excellent communication and presentation skills
• Experience with stakeholder engagement, self-motivated with excellent communication and relationship building skills.
• Entrepreneurial, comfortable working independently and as a team player in a fast-paced environment with shifting priorities
• Strategic thinker with commercial awareness and business acumen
• Language: Proficiency in spoken and written English and Chinese ideally (Mandarin and Cantonese; Traditional and Simplified).
• You’re curious to explore how AI can improve how we build, deliver, and optimize workflows. You do this with sound judgment – validating outputs and aligning with policies, risk standards, and ethical use.


*#LI-HK

About us

UBS is a leading and truly global wealth manager and the leading universal bank in Switzerland. We also provide diversified asset management solutions and focused investment banking capabilities. Headquartered in Zurich, Switzerland, UBS is present in more than 50 markets around the globe.
We know that great work is never done alone. That’s why we place collaboration at the heart of everything we do. Because together, we’re more than ourselves. Want to find out more? Visit ubs.com/careers.

About BANK-now

BANK-now is a subsidiary of UBS and one of Switzerland’s leading credit and leasing specialists. We have been providing consumer loans for individuals and leasing solutions for individuals and companies since 2007. We are headquartered in the state-of-the-art Panorama building in Horgen with branches across Switzerland and more than 300 employees dedicated to serving our customers. Learn more about us: bank-now.ch/jobs-and-careers

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