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Coordenador de Marketing Digital para tarjetas Everyday Credit Cards en RBC, Toronto – lidera proyectos web y optimización de campañas.
Impulsa la estrategia digital, gestiona landing pages, pruebas A/B y análisis con GA4 para impulsar la adquisición de tarjetas.
What is the opportunity?
The Digital Marketing Coordinator - Everyday Credit Cards position will work closely with the Senior Digital Marketing Managers - Everyday Credit Cards, Marketing partners and RBC Everyday Credit Cards business leads. You will support digital development, maintenance, and content implementation of various Everyday Credit Cards digital marketing assets - including offer landing pages, product pages, etc.
What will you do?
- Support the end-to-end management of digital development and maintenance of projects, including stakeholder/legal approval, translation and working with internal copywriters and designers to request and manage project content
- Assist in the execution of various integrated marketing tactics in alignment with stakeholder and business objectives
- Support the management of digital request for HTML, deeplinks, vanity and redirects
- Leverage Google Analytics (GA4) and other tools to analyze channel performance. Translate data to performance reporting and actionable optimization
- Design and execute A/B tests on credit card pages for continuous optimization to drive card acquisition
- Participate in regular stakeholder meetings, supporting preparation of agendas, updates, and follow-up actions
- Ensure that project deliverables are of a high quality and any development adheres to the standards of RBC
- Manage timelines to ensure launch dates and timing are adhered to
- Ensure applicable pages are accurate, function properly and comply with all RBC regulatory standards, design requirements and SEO/AEO guidelines
What do you need to succeed?
Must-have:
- Post-secondary degree/diploma
- Experience in online marketing or related marketing
- Excellent written and verbal communication skills
- Ability to work with minimum supervision and as a part of the larger team
Nice to have:
- Experience with web content management systems
- Web analytics experience including Google Analytics
- Experience with responsive design and development (HTML, CSS, Javascript, XML/JSON, databases, APIs)
- Experience with digital marketing best practices and SEO practices
- Experience with project management tools (Asana, JIRA, etc)
- Experience within the financial industry would be an asset
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
A comprehensive Total Rewards Program including bonuses, flexible benefits, and competitive compensation.
Leaders who support your development through coaching and managing opportunities
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work
Job Skills
- Analíticas de sitios web
- Comportamiento del cliente
- Comprensión de la tecnología
- Comunicación escrita eficaz
- Comunicaciones orales
- Creación de relaciones
- Effectiveness Measurement
- Gestión de relaciones interpersonales
- Marketing
- Marketing de contenidos
- Marketing en línea
- Optimización en motores de búsqueda (SEO)
- Orientado al detalle
- Pensamiento analítico
- Plataformas de marketing digital
- Pruebas A/B
- Sistemas de gestión de contenido (CMS)
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canadá
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2026-07-22
Application Deadline:
2026-08-05
Note : Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.