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Creative Copywriter needed for ING Brand & Communications in Madrid, hybrid, senior role focusing on storytelling and digital campaigns.
Join a dynamic team; craft customer‑centric copy, lead end‑to‑end campaigns, leverage AI tools, embrace accessibility and collaborate with design.
Your role and work environment:
We are looking for a talented and enthusiastic Creative Copywriter to join our Brand Team of Center of Expertise Brand & Communications
The responsibility of this team is leading and implementing brand & products communication strategies to continue growing and making the brand memorable and irresistible and our way of working is passionate and honest.
Your key responsibilities:
- Craft concepts, storytelling, content and copywriting for a range of marketing campaigns, ensuring they can be translated into seamless digital experiences across ING touchpoints.
- Create impactful, unique, customer‑centric and personalized communications (commercial + operative + content communications) and experiences across customer journeys.
- Become a champion in terms of ING's verbal identity across all outputs, ensuring consistency, quality and relevance while acting as a true brand guardian.
- Grasp and align with ING Marketing strategy, suggesting new creative opportunities.
- Oversee & take control of creative marketing campaigns end‑to‑end, from conceptualization to delivery.
- Translate campaign performance, customer insights and learnings into better creative solutions and continuous optimization opportunities.
- Work closely together with the design team to bring ideas from concept to execution, securing high quality results.
- Champion accessibility‑by‑design in content creation, ensuring communications are clear, inclusive, easy to understand and compliant with accessibility standards.
- Prepare and present concepts/comms to internal teams and key stakeholders.
- Work closely with other marketing areas (own media, paid media...) as well as the rest of bank areas to ensure all activities are implemented on time and in a consistent way.
- Operate in a highly regulated environment, reaching agreements and solutions with Legal & Compliance teams and Autocontrol.
What are we looking for?
Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply!
Technical skills:
- A solid portfolio that highlights diverse copywriting work.
- Proven experience (minimum 5 years) as a copywriter, preferably in a digital marketing agency or in‑house marketing team.
- Knowledge and hands‑on experience using generative AI tools and agents to optimize content production workflows, improve efficiency and enhance creative output.
- Ability to adapt writing and style to different audiences and channels. Also proven experience writing copy for ATL, BTL, social networks…
- GEO, SEO & ASO copywriting skills for content optimization.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Up to date on the latest trends in copywriting, marketing and social media.
- Grammar and writing skills in both Spanish and English.
Soft skills:
- Exceptional communication and interpersonal skills.
- Strong dynamic and driven personality, ready to make a difference.
- Love to collaborate in multidisciplinary and self‑steering teams.
- Contribute to the creation of a sincere and healthy work environment.
- Familiar with agile methodology
- Team player that knows how to get the work done.
What do we offer?
The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.
Check out what is waiting for you!
Balance That Works.
We put balance to work, so you can do it too. With our customers’ needs first, the team´s and your own, we agree when to come to ING MAD and when to work best from home. More time together when it matters, more freedom when you need it.
Restaurant card.
So that thinking about what to have for lunch doesn’t take up your time or your cravings.
Our house will be your home.
In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!
Health insurance.
For you and all your family (spouse/partner and children).
Life insurance.
We help you protect what matters most to you.
Flexible remuneration.
In addition, you will enjoy our flexible remuneration model, through a more tax‑advantaged way, you will be able to access other services such as nursery, transport card, training aids…
Free company shuttle.
It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably.
Banking benefits.
Special loans with more beneficial conditions.
Special mortgage conditions after 6 months working at the bank.
And you can benefit from our pension plan after 1 month with us!
More vitality and more belonging
360º care of the employee (physical, mental, social connection & purpose).
Physiotherapy service on site.
Clinics with professional, world‑class athletes.
Gympass service.
Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG.
International Remote work program.
Job Application Safety Reminder
- Apply only via official ING platforms: ING uses Workday and LinkedIn as its internal recruitment system. Applications should be submitted only via our official career site or via ING job postings on LinkedIn.
- Check the sender’s email carefully: Legitimate communication will always come from @ing.com and/or @myworkday.com.
- No payments or banking details will ever be requested: If someone asks for this information, it’s a scam.
En ING estamos buscando un/a Creative Copywriter
Tu puesto y entorno de trabajo:
Buscamos una persona talentosa y entusiasta para unirse a nuestro Equipo de Marca dentro del Centro de Excelencia de Marca y Comunicación.
La responsabilidad de este equipo es liderar e implementar estrategias de comunicación de marca y de producto para seguir creciendo y hacer que la marca sea memorable e irresistible, y nuestra forma de trabajar es apasionada y honesta.
Tus responsabilidades clave:
Como Creative Copywriter:
- Desarrollarás conceptos, storytelling, contenido y copywriting para una amplia variedad de campañas de marketing, asegurando que puedan traducirse en experiencias digitales fluidas en todos los puntos de contacto de ING.
- Crearás comunicaciones (comerciales + operativas + de contenido) y experiencias impactantes, únicas, centradas en las personas clientes y personalizadas a lo largo de los customer journeys.
- Te convertirás en una persona referente en términos de identidad verbal de ING en todas las entregas, garantizando la coherencia, la calidad y la relevancia, actuando como una auténtica persona guardiana de la marca.
- Comprenderás y te alinearás con la estrategia de Marketing de ING, sugiriendo nuevas oportunidades creativas.
- Supervisarás y asumirás el control integral de las campañas creativas de marketing, de principio a fin, desde la conceptualización hasta la entrega.
- Transformarás el rendimiento de las campañas, los insights de clientes y los aprendizajes en mejores soluciones creativas y oportunidades de optimización continua.
- Trabajarás estrechamente con el equipo de diseño para llevar las ideas desde el concepto hasta la ejecución, garantizando resultados de alta calidad.
- Impulsarás la accesibilidad desde el diseño en la creación de contenidos, asegurando que las comunicaciones sean claras, inclusivas, fáciles de entender y cumplan con los estándares de accesibilidad.
- Prepararás y presentarás conceptos/comunicaciones a equipos internos y stakeholders clave.
- Colaborarás estrechamente con otras áreas de marketing (own media, paid media...) así como con el resto de áreas del banco para asegurar que todas las actividades se implementen a tiempo y de manera coherente.
- Operarás en un entorno altamente regulado, alcanzando acuerdos y soluciones con los equipos de Legal & Compliance y Autocontrol.
¿Qué estamos buscando?
¿Quieres saber si este puesto está hecho para ti? Estas son algunas de las cualidades que más valoramos para esta posición. Y si te encajan… ¡no dudes en presentar tu candidatura!
Competencias técnicas:
- Un portfolio sólido que destaque trabajos diversos de copywriting.
- Experiencia demostrable (mínimo 5 años) como copywriter, preferiblemente en una agencia de marketing digital o en un equipo interno de marketing.
- Conocimiento y experiencia práctica en el uso de herramientas y agentes de IA generativa para optimizar los flujos de producción de contenido, mejorar la eficiencia y potenciar los resultados creativos.
- Capacidad para adaptar la redacción y el estilo a diferentes audiencias y canales. También experiencia demostrable redactando copy para ATL, BTL, redes sociales…
- Competencias en copywriting GEO, SEO y ASO para la optimización de contenidos.
- Capacidad para gestionar múltiples proyectos simultáneamente y cumplir con los plazos establecidos.
- Conocimiento actualizado de las últimas tendencias en copywriting, marketing y redes sociales.
- Excelente gramática y habilidades de redacción tanto en español como en inglés.
Competencias personales:
- Excelentes habilidades de comunicación e interpersonales.
- Personalidad dinámica, proactiva y con ganas de marcar la diferencia.
- Pasión por colaborar en equipos multidisciplinares y autoorganizados.
- Contribuir a la creación de un entorno de trabajo sincero y saludable.
- Familiaridad con la metodología agile.
- Persona orientada al trabajo en equipo y con capacidad para sacar adelante los proyectos.
Job Application Safety Reminder
- We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:
- Apply only via official ING platforms: ING uses Workday and LinkedIn as its internal recruitment system. Applications should be submitted only via our official career site or via ING job postings on LinkedIn.
- Check the sender’s email carefully: Legitimate communication will always come from @ing.com and/or @myworkday.com.
- No payments or banking details will ever be requested: If someone asks for this information, it’s a scam.