Marketing Manager

Vista previa generada por IA

Marketing Manager en Boston liderando campañas integradas globales para mercados privados.

Impulsa recaudación, marca y compromiso con inversionistas en PE, VC y crédito.

About Us

Wellington Management offers comprehensive investment management capabilities that span nearly all segments of the global capital markets. Our investment solutions, tailored to the unique return and risk objectives of institutional clients in more than 60 countries, draw on a robust body of proprietary research and a collaborative culture that encourages independent thought and healthy debate. As a private partnership, we believe our ownership structure fosters a long-term view that aligns our perspectives with those of our clients.

About the Role

The position

We are seeking a Marketing Manager to join our Private Investing Marketing team and help drive integrated, full-funnel marketing across a growing global platform spanning private equity, venture capital, and private credit.

This role sits at the center of our marketing efforts owning end-to-end campaign strategy and execution, shaping platform and fund positioning, and ensuring alignment across channels, audiences, and teams. You will partner closely with design, content, PR, and investment teams to deliver cohesive, high-impact marketing programs that support fundraising, brand building, and investor engagement.

This role will play a central role in:

• Driving fundraising support across funds
• Strengthening our brand and market positioning
• Building scalable marketing processes and infrastructure

Core responsibilities

Lead Integrated Marketing Campaigns

Own the planning and execution of full-funnel marketing campaigns across channels, including:

• Client and prospect communications
• Internal communications
• Digital and content distribution

Translate business priorities into cohesive, multi-channel campaign strategies

Support marketing infrastructure and campaign mapping to improve scalability and efficiency

Shape Positioning & Messaging

Define and evolve platform, fund, and audience segmentation

Develop clear, differentiated messaging and positioning frameworks

Ensure consistency of narrative across campaigns, channels, and materials

Drive Brand & Narrative Evolution

Contribute to the ongoing development of brand architecture and platform narrative

Partner closely with PR to ensure alignment between internal messaging and external storytelling

Help shape how the platform is positioned in a competitive and evolving market

Manage External Partners

Manage relationships with design agencies and external partners

Provide clear direction, feedback, and quality control to ensure output meets brand and strategic standards

Measure & Optimize Performance

Partner with analytics to:

• Track campaign and fund-level performance
• Analyze engagement across channels
• Translate insights into actionable recommendations to improve campaign effectiveness

Deliver Market & Competitive Insights

Monitor competitive landscape and industry trends

Synthesize insights to inform:

• Messaging
• Campaign strategy
• Product positioning

Partner Across Functions

Work closely with:

• Global marketing
• Investment teams
• Product team
• Editorial/Content lead
• Events
• Design
• PR

Collaborate with the Editorial lead to:

• Integrate content into campaigns
• Align content planning with campaign priorities
• Ensure consistent distribution across channels

Qualifications

8-10 years of experience in marketing, ideally within:

• Asset management, private markets, or financial services
• Experience owning end-to-end, multi-channel marketing campaigns

Strong understanding of:

• Audience segmentation and positioning
• Content and campaign integration
• Marketing performance measurement

Experience working across:

• Digital and offline channels
• Cross-functional teams and senior stakeholders

Ability to:

• Translate complex ideas into clear messaging
• Manage multiple priorities in a fast-paced environment
• Balance strategic thinking with execution

Other attributes:

• You think in systems and campaigns, not just individual tactics
• You are structured and organized, with strong project and stakeholder management skills
• You are curious and commercially minded, with an interest in markets and investing
• You are a strong collaborator, comfortable working with senior stakeholders, working across borders, and influencing outcomes
• You are both strategic and hands-on
• Entrepreneurial mindset and intellectual curiosity
• Sense of humor and passion for working in a creative and collaborative environment
• Grace under pressure; ability to adapt, “roll up sleeves” and get things done

Not sure you meet 100% of our qualifications? That’s ok. If you believe that you could excel in this role, we encourage you to apply and welcome a chance to review your background. We are dedicated to building and maintaining a diversified workforce and considering a broad array of candidates with a variety of skill, workplace experiences, and backgrounds.

Equal Opportunity Employer

As an equal opportunity employer, Wellington Management ensures that all qualified applicants will receive equal consideration for employment without regard to r ace, color, sex, sexual orientation, gender identity, gender expression, religion, creed, national origin, age, ancestry, disability (physical or mental), medical condition, citizenship, marital status, pregnancy, veteran or military status, genetic information or any other characteristic protected by applicable law . If you are a candidate with a disability, or are assisting a candidate with a disability, and require an accommodation to apply for one of our jobs, please email us at GMWTalentOperations@wellington.com .

Compensation & Benefits

At Wellington Management, our approach to compensation is designed to help us attract, inspire and retain the best talent in our industry. We strive to pay employees fairly and competitively across all levels and roles. Our approach to compensation considers all aspects of total compensation; all employees are eligible to receive salary, variable compensation, and benefits. The base salary range for this position is: USD 90,000 - 180,000

This range takes into account the wide range of factors that are considered when making compensation decisions, including but not limited to skill sets; role; skills and experience; certifications; and education. This range is an estimate, and further details on salary and total compensation aspects will be shared with candidates during the recruitment process.

Base salary is only one component of Wellington’s total compensation approach. Other rewards may include a discretionary Corporate Bonus and/ or Incentives, if eligible . In addition, we offer a comprehensive and high value benefit package to meet the unique needs of our employees and their families, and we are committed to fostering a flexible work environment that enables employees to thrive personally and professionally. Examples of our benefits include retirement plan, health and wellbeing, dental, vision, and pharmacy coverage, health savings account, flexible spending accounts and commuter program, employee assistance program, life and disability insurance, adoption assistance, back-up childcare, tuition/CFA reimbursement an d paid time off (leave of absence, paid holidays, volunteer, sick and vacation time)

We believe that in person interactions inspire and energize our community and are essential to our culture. In support of this commitment, our employees work from our offices 4 days a week with flexibility to work remotely 1 day a week. We believe that this approach ultimately supports our mission to deliver investment excellence to our clients and their beneficiaries over the long term.