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Lead Digital Product Manager – Everyday Value at Avion Rewards in Toronto.
Drive loyalty products, shape strategy, lead cross‑functional teams, and grow your career.
Title: Lead Digital Product Manager – Everyday Value
Location: TORONTO, Ontario, Canada
Description: Job Description
What is the opportunity?
Avion Rewards is an award-winning, internationally recognized loyalty and consumer engagement platform that provides Canadians with the flexibility to shop, save, earn and redeem for everyday merchandise, aspirational rewards and experiences. Our program is strengthened by RBC’s partnership ecosystem, which includes leading brands (many with their own proprietary loyalty programs), providing Avion members with greater flexibility with countless ways to earn and redeem, and creating unique opportunities for strategic partners to extend their reach and the value they provide to Canadians.
The Lead Digital Product Manager – Everyday Value is a role within our Everyday Rewards team, responsible for delivering a suite of compelling loyalty products to engage merchants and members within the Avion ecosystem. This currently includes Linked Loyalty, Avion Offers, and ShopPlus – our shopping browser extension.
The Lead Digital Product Manager will be responsible for aligning to the Everyday Value strategy, and for managing the product, roadmap, and associated P&L. In this capacity, they will act as the subject matter expert, to oversee the delivery of key initiatives. They will prioritize delivering the best possible product and value to Avion merchants and members, and will proactively identify and execute on new opportunities to evolve our offering and capabilities
What will you do?
Design & Expand Avion Everday Value Program
Act as expert of program capabilities to ensure proactive planning of enhancements with digital delivery
Collaborate with senior management teams and merchant sales/relationship to understand merchant demands for new campaign structure/models
Work closely with product, design, and technology partners to deliver a cohesive member journey
Review/sign off on all business requirements documentation including the coordination of all approvals prior to the execution of program changes
Work closely with digital delivery teams to lead all new business development enhancements and capabilities
Act as the lead to prioritize all program enhancements
Execute/Deliver multiple phases of product management
Interact with senior business and product management to understand business objectives on the merchant solutions & prioritization to align priority of deliverables.
Supports Director in planning and prioritization of deliverables
Follows all personal client data governance policies that aligns to and support Canadian Banking business strategies and priorities
Ensure corporate reputation is maintained by strict adherence to privacy guidelines and ethics, data usage of client data, privacy guidelines and governance policies and processes.
Responsible for development of complex program enhancements, integrating and leveraging learnings from past and post deliverables
Help articulate and execute on shared OKRs and KPIs for Loyalty outcomes
Be the voice of the client value stream in various internal forums
Program Insights/Analytics & Enhancements:
Act as expert of program capabilities to ensure proactive planning of enhancements with digital product management.
Builds go to market strategies based on new enhancements & program insights
Act as Peer coach and shares best practice with team
Train and mentor new team members, as needed
What do you need to succeed?
Must have:
5+ years experience in building digital products from strategy to execution
Experience in loyalty and e-commerce is valued
Demonstrated proactive leadership in a cross functional environment
Strong business acumen and strong analytical, communication and presentation skills
Strong problem solving skills and ability to conceptualize
Demonstrated ability to lead and work collaboratively through impact and influence in a cross functional environment
Attention to detail, organization, ability to multi task and time management is critical
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
Comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
Leaders who support your development through coaching and managing opportunities
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high‑performing team
Opportunities to do challenging work
Opportunities to take on progressively greater accountabilities
Access to a variety of job opportunities across business and geographies
Job Skills
Ciclo de vida del desarrollo de productos, Comunicación, Diseño de caso de negocio, Effectiveness Measurement, Estrategias de productos, Gestión de productos, Gestión de relaciones interpersonales, Metodología de desarrollo de productos, Modelo en cascada, Orientado a los resultados, Pensamiento crítico, Productos digitales, Servicios de producto
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canadá
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2026-07-21
Application Deadline:
2026-08-04
Note : Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Our Employment Opportunities
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.