✨ Vista previa generada por IA
Data Analyst – Business Banking (Madrid) – drive data‑driven marketing campaigns for ING’s Digital Sales Team.
Join ING and turn insights into growth and conversion impact.
At ING we are looking for a Data Analyst Your role and work environment:
We are looking for a talented and enthusiastic Data Analyst to join our Digital Sales Team of Business Banking Spain Our team focuses on acquisition, activation, and growth of business customers through digital channels. We: Design and execute data-driven campaigns (email, digital journeys, outbound triggers) Build target groups and customer segments Analyze campaign performance and optimize journeys Operate in a Big Data environment (SAS, SQL, Power BI) Your key responsibilities:
As a Data Analyst you will: Work closely with marketing, digital, and sales teams to define target audiences, execute data-driven campaigns, monitor and optimize performance and deliver actionable insights to increase conversion and commercial impact Combine analytical expertise with a strong commercial mindset, ensuring data directly translates into measurable business results. Campaign Execution & Targeting
Build and manage target groups for marketing campaigns (selection, segmentation, eligibility rules) Prepare and deliver campaign-ready datasets for activation tools Ensure correct setup and execution of campaigns across digital channels Campaign Analytics & Optimization
Track and analyze campaign performance (conversion, CTR, funnel metrics, ROI) Identify optimization levers across targeting, timing, content, and channel mix Run analyses to improve acquisition, activation, and cross-sell performance Customer & Segmentation Insights
Develop customer segments based on behavior, lifecycle, and needs Identify high-potential audiences and propensity-to-buy signals Translate business needs into data-driven targeting strategies Data Preparation & Automation
Prepare and maintain campaign datasets and marketing bases Automate recurring campaign processes (selection, reporting, monitoring) Ensure scalability and reliability using SAS (SQL) Insights & Reporting
Build dashboards (Power BI) to monitor campaign performance and funnel evolution Provide clear, actionable insights to marketing and commercial teams Support test-and-learn frameworks (A/B testing, uplift analysis) Stakeholder Collaboration
Work closely with digital marketeers, campaign managers, and conversion specialists Translate commercial questions into data use cases and analyses Act as a data partner in campaign planning and optimization cycles What are we looking for?
Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply! • Strong interest in marketing, campaigns, and digital sales • Ability to link data analysis to commercial impact and conversion • Analytical & technical skills. SQL (SAS) – able to build campaign selections • Experience with large datasets / segmentation / targeting • Ability to analyze campaign results and identify improvement actions • Familiarity with KPIs such as conversion, funnel drop-offs, engagement metrics • Ability to translate data into clear business recommendations • Strong collaboration with non-technical stakeholders • Good knowledge of English and Spanish Nice to have: • Experience with campaign tools / CRM / marketing automation platforms • Experience with A/B testing and experimentation frameworks • Knowledge of SAS / Power BI • Banking, e-commerce, or marketing analytics experience What do we offer?
The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details. Check out what is waiting for you! Balance That Works. We put balance to work, so you can do it too. With our customers’ needs first, the team´s and your own, we agree when to come to ING MAD and when to work best from home. More time together when it matters, more freedom when you need it. Restaurant card. So that thinking about what to have for lunch doesn’t take up your time or your cravings. Our house will be your home. In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more! Health insurance. For you and all your family (spouse/partner and children). Life insurance. We help you protect what matters most to you. Flexible remuneration. In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids… Free company shuttle. It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably. Banking benefits. Special loans with more beneficial conditions. Special mortgage conditions after 6 months working at the bank. And you can benefit from our pension plan after 1 month with us! More vitality and more belonging 360º care of the employee (physical, mental, social connection & purpose). Physiotherapy service on site. Clinics with professional, world-class athletes. Gympass service. Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG. International Remote work program. Get to know Us We are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves , by providing them with the tools they need to get where they want to go. A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies . And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries. We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society. And even though we look orange on the outside, we are green on the inside . Our ambition in Sustainability is Empowering (y)our Sustainability journey . We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey. Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you! At ING, you belong just as you are. We hire and support people for their talent and potential — and we know that when you can be yourself, you do your best work. Job Application Safety Reminder
We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING: Apply only via official ING platforms: ING uses Workday and LinkedIn as its internal recruitment system. Applications should be submitted only via our official career site or via ING job postings on LinkedIn . Check the sender’s email carefully: Legitimate communication will always come from @ing.com and/or @myworkday.com . No payments or banking details will ever be requested: If someone asks for this information, it’s a scam. En ING estamos buscando un/a Data Analyst Tu rol y entorno de trabajo:
Buscamos una persona Data Analyst con talento y entusiasmo para unirse a nuestro equipo de Digital Sales de Business Banking Spain Nuestro equipo se centra en la adquisición, activación y crecimiento de clientes de negocio a través de canales digitales. Nosotros: • Diseñamos y ejecutamos campañas basadas en datos (email, digital journeys, outbound triggers) • Construimos grupos objetivo y segmentos de clientes • Analizamos el rendimiento de las campañas y optimizamos los journeys • Operamos en un entorno de Big Data (SAS, SQL, Power BI) Tus principales responsabilidades:
Como Data Analyst tú: Trabajarás en estrecha colaboración con los equipos de marketing, digital y ventas para definir audiencias objetivo, ejecutar campañas basadas en datos, monitorizar y optimizar el rendimiento y ofrecer insights accionables para aumentar la conversión y el impacto comercial Combinarás la experiencia analítica con una fuerte mentalidad comercial, asegurando que los datos se traduzcan directamente en resultados de negocio medibles. Ejecución de campañas y segmentación
Construir y gestionar grupos objetivo para campañas de marketing (selección, segmentación, reglas de elegibilidad) Preparar y entregar datasets listos para activación en herramientas de campaña Asegurar la correcta configuración y ejecución de campañas en canales digitales Analítica de campañas y optimización
Monitorizar y analizar el rendimiento de campañas (conversión, CTR, métricas de funnel, ROI) Identificar palancas de optimización en targeting, timing, contenido y mezcla de canales Realizar análisis para mejorar la adquisición, activación y cross-sell Insights de cliente y segmentación
Desarrollar segmentos de clientes basados en comportamiento, ciclo de vida y necesidades Identificar audiencias de alto potencial y señales de propensión de compra Traducir necesidades de negocio en estrategias de segmentación basadas en datos Preparación de datos y automatización
Preparar y mantener datasets de campañas y bases de marketing Automatizar procesos recurrentes de campañas (selección, reporting, monitorización) Asegurar escalabilidad y fiabilidad usando SAS (SQL) Insights y reporting
Construir dashboards (Power BI) para monitorizar el rendimiento de campañas y la evolución del funnel Proporcionar insights claros y accionables a los equipos de marketing y comerciales Dar soporte a frameworks de test-and-learn (A/B testing, análisis de uplift) Colaboración con stakeholders
Trabajar estrechamente con digital marketeers, campaign managers y especialistas en conversión Traducir preguntas comerciales en casos de uso de datos y análisis Actuar como partner de datos en la planificación y optimización de campañas ¿Qué estamos buscando?
¿Quieres saber si este puesto está hecho para ti? Estas son algunas de las cualidades que más valoramos para este rol. Y si encajas… ¡no dudes en aplicar! • Fuerte interés en marketing, campañas y ventas digitales • Capacidad para vincular el análisis de datos con el impacto comercial y la conversión • Habilidades analíticas y técnicas. SQL (SAS) – capaz de construir selecciones de campañas • Experiencia con grandes datasets / segmentación / targeting • Capacidad para analizar resultados de campañas e identificar acciones de mejora • Familiaridad con KPIs como conversión, caídas en el funnel, métricas de engagement • Capacidad para traducir datos en recomendaciones de negocio claras • Fuerte capacidad de colaboración con stakeholders no técnicos • Buen conocimiento de inglés y español Nice to have: • Experiencia con herramientas de campañas / CRM / plataformas de marketing automation • Experiencia con A/B testing y frameworks de experimentación • Conocimiento de SAS / Power BI • Experiencia en banca, e-commerce o marketing analytics ¿Qué ofrecemos?
El tiempo que pasas en el trabajo, los retos que enfrentas o las lecciones que obtienes son muy importantes, pero… ¿qué pasa con tu vida personal? En ING queremos que tu trabajo te llene en todos los sentidos, y por eso cuidamos hasta el más mínimo detalle. ¡Descubre lo que te espera! Balance That Works. Ponemos el equilibrio en práctica para que tú también puedas hacerlo. Con las necesidades de nuestros clientes primero, la team´s y tu propia, acordamos cuándo venir a ING MAD y cuándo trabajar mejor desde casa. Más tiempo juntos cuando importa, más libertad cuando necesitas. Restaurant card. So that thinking about what to have for lunch doesn’t take up your time or your cravings. Our house will be your home. In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) y mucho más! Health insurance. Para ti y toda tu familia (cónyuge/partner y children). Life insurance. Te ayudamos a proteger lo que más importa. Flexible remuneration. En addition, disfrutarás de nuestro flexible remuneration model, a través de una forma más tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids… Free company shuttle. No matter where you live. We have 6 routes ... Banking benefits. Special loans with more beneficial conditions. Special mortgage conditions after 6 months working at the bank. Y puedes beneficiarte del plan de pensión después de 1 mes con nosotros! Más vitalidad y más pertenencia... (text continues) Get to know Us... (text continues) Shakespeare. At ING, you belong just as you are... (text continues) Recordatorio de seguridad al aplicar
Estamos viendo un aumento de ofertas de empleo fraudulentas. Para protegerte, sigue estas pautas clave al aplicar a puestos en ING: Aplica solo a través de plataformas oficiales de ING: ING utiliza Workday y LinkedIn como sistema interno de selección. Las candidaturas deben enviarse únicamente a través de nuestra web oficial de carreras o mediante ofertas publicadas en LinkedIn. Revisa cuidadosamente el email del remitente: La comunicación legítima siempre procederá de @ing.com y/o @myworkday.com. Nunca se solicitarán pagos ni datos bancarios: Si alguien lo hace, se trata de una estafa.
