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Lead digital go‑to‑market strategy at Standard Chartered’s CIB, driving product adoption across global and regional markets.
Senior role based in Bukit Jalil, Kuala Lumpur. Focuses on GTM execution, analytics, and collaborative enablement for digital banking.
Job Summary
In Standard Chartered Bank’s Corporate and Investment Bank (CIB), we aim to be digital-first and data-driven to realize untapped client value and market opportunities, driving wallet share and deliver a world-class client experience.
As the Digital Channels Go-to-market (GTM) lead, you will be supporting the global go-to-market strategy and execution for Straight2Bank, a trusted and innovative digital ecosystem of channels and platforms empowering corporates and financial institutions to navigate and unlock financial opportunities.
You will need to accelerate client adoption, commercialisation for business outcomes across global and regional markets, while shaping a world-class digital client experience. You will need to work at the intersection of product, technology, brand, marketing, and frontline teams, turning complex digital solutions into scalable, insight-led adoption strategies.
You will execute the strategic programs that align with business priorities in Transaction Banking, with a clear focus on client-centric value delivery, digital product adoption, and revenue realisation.
These programs will align to product lifecycle levers from activating clients’ interest, and development of customised engagement tactics and holistic omni-channel approaches to deepen engagement.
Key Responsibilities
Strategy
GTM Strategy Execution: Execute the global GTM strategies for digital cash channels and FX-linked solutions (e.g. PrismFX) across Web and H2H platforms.
Value Proposition & Messaging: Craft differentiated value propositions aligned with business outcomes, using the ‘Why-How-So What’ framework.
Data-Driven Performance Management : Leverage analytics, usage data, and feedback to optimise GTM performance and uncover growth opportunities.
Content & Engagement Execution : Lead creation of high quality internal and external enablement content across channels and formats, ensuring alignment to client segments and consistency on client-centric messaging.
Business
Commercialisation & Market Activation: Partner with Product, Cluster GTM and Frontline (Sales & Servicing) to drive test and learn programs, product launches, and digital channel adoption across markets.
Cross-Functional Enablement: Develop scalable enablement toolkits, knowledge bases, and self-service learning journeys for internal and client-facing teams.
Outcome Communication: Drive visibility of GTM outcomes via dashboards, newsletters, showcases; articulate business impact to stakeholders to guide investment or prioritisation decisions.
Processes
Program Structure: Act as a strategic connector between Product, Technology, Risk, Compliance, Servicing, and Marketing to ensure seamless GTM delivery.
Execution Frameworks: Apply structured GTM rollouts with measurable engagement plans; coordinate internal programs via relevant client marketing channels.
Client Journey Enablement: Support frontline teams (Relationship Managers, Sales, Service) with training materials and engagement tools to build product confidence at scale.
Enablement and Capability Building: Partner with the GTM enablement team to build fit-for-purpose product toolkits, maintain a shared knowledge base, and support scalable enablement across internal teams and markets. Partner GTM training team to develop and deliver self-service learning journeys to ensure sustainable adoption and product fluency across relationship, implementation, and service teams.
People & Talent
Help build the appropriate culture and values. Set appropriate tone and expectations amongst colleagues and work in collaboration with risk and control partners.
Contribute to a culture of collaboration, especially with the business lines as internal customers and with a view to increasing ultimate customer satisfaction and NPS.
Ensure active communication of vision, priorities and progress to the business to foster engagement, awareness and motivation.
Risk Management
Adherence to all Group Policies and relevant legislation covering credit, operational, reputational risk among others.
Commitment and adherence to Group Code of Conduct.
Ensure product development aligns to internal governance frameworks that sets out the requirements for the design, implementation, and maintenance of data solutions.
Where material changes are made to existing data solutions, ensure compliance to process change impact assessment and technology change impact assessments are completed.
Governance
Review internal/ external audit findings on GTM processes and ensure risk closures.
Ensure GTM strategies align with local/ global regulations on data privacy, AI usage, and content governance.
Collaborate with legal, compliance, technology and product stakeholders for oversight, gap management and regulatory adherence.
Contributes to the assessment of the Group’s arrangements to deliver effective governance, oversight, and controls in the business and, if necessary, oversee changes in these areas.
Awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role.
Willingness to ‘speak up’ in the event of any realized or perceived breach of group conduct rules or laws by colleagues.
Regulatory & Business Conduct
Display exemplary conduct and live by the Group’s Values and Code of Conduct.
Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Lead the [Global GTM team] to achieve the outcomes set out in the Bank’s Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.] *
Effectively and collaboratively identify, elevate, mitigate and resolve risk, conduct and compliance matters.
Key stakeholders
Group, region, in-country CIB, WRB business heads & teams
Group, region, in-country Servicing, Sales, Operations teams
Group, region, in-country Brand, Marketing & Web teams
Group Data & Analytics teams
Group Process, Risk, CFRC, Legal, Compliance, Governance, Tech teams
Skills and Experience
SEO/ SEM, SEO-friendly content creation, link-building
CRM (Salesforce, Microsoft Dynamic)
Microsoft Excel
Project Management Tools
Qualifications
Minimally a bachelor’s degree in business , marketing, financial or a related field.
Relevant 6+ years’ experience: Experienced with product lifecycle adoption and commercialisation levers within the financial services across consumer, corporate, financial institutions, FMCG, fin/ paytech spaces.
Relevant 2+ years’ experience in areas of driving regional or global commercialisation of digital products and platforms, content, channels, e-commerce or other mobile-focused businesses. Preferred experience launching new products, services, market entry, expansion strategies.
Cross-functional experience working with product, sales, marketing, operations, customer success teams
Working knowledge of digital marketing , analytics and experience in implementing digital initiatives.
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
What we offer
- In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
- Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
- Flexible working options based around home and office locations, with flexible working patterns.
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.