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Senior Marketing Technology Specialist at TD Securities in Toronto, driving email campaigns with Salesforce Marketing Cloud and Pardot.
Apply now for a role focused on creating dynamic, compliant email campaigns while improving customer journeys and expanding digital reach at TD.
Job Details
Work Location: Toronto, Ontario, Canada
Hours: 37.5
Line of Business: Marketing
Pay Details: $69,700 - $98,400 CAD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Job Description
We're taking TD Securities to the next step in its digital transformation. We are seeking a Marketing Technology Specialist to conceptualize, develop, and implement key components of new and exciting campaigns using cloud technologies, such as Salesforce Marketing Cloud and Salesforce Pardot, to drive business growth and optimize the omni-channel experience. As part of the TD Securities Digital Experience team, the Email Deployment Specialist will be primarily responsible for the creation of email templates, landing pages, configuration, testing and deployment of email campaigns. This includes building and executing email marketing campaigns, including one-time blasts, recurring, trigger-based, and dynamic-content driven emails – all the while following email best practices and ensuring regulatory requirements are met.
What You Bring
You're a seasoned email marketer, with campaign operations and execution experience, particularly using Pardot and Salesforce Marketing Cloud. You can see the big picture while focusing on the details and have the drive to continually look for ways to improve email campaign performance, the user experience and/or business growth. You'll fit in well if you like to own your space and execute with speed and precision, relishing all challenges as opportunities to dig in, collaborate and take TD Securities into the future of email marketing.
- Set up and execute campaign tools, including: list pulls/generation, data list uploads; configure segmentation rules, personalization and dynamic content elements; update HTML/CSS/JS; configure link tracking and email report tags; configure seed lists and test email sends
- Build logic, validate, and implement automated workflows and triggered email deployments
- Maintain existing automated workflows and sequences to ensure automated programs are continuously optimized to drive lead conversion and customer engagement
- Comply with email compliance regulations in Canada and the U.S.
- Perform QA and troubleshoot any performance issues
- Ensure identical and consistent rendering across email service providers, devices, and browsers
- Support Senior Manager, Digital Experience with the Marketing Cloud roadmap and strategy
- Support new and existing Salesforce Marketing Cloud implementations
- Stay current with email marketing best practices and make recommendations to enhance email campaigns and email or digital related initiatives
Job Requirements
Share your most relevant experience, credentials, and knowledge for this role, as well as these essential requirements and attributes:
- Undergraduate degree or technical certificate
- 5+ years of relevant experience
- 3+ years experience with Salesforce Marketing Cloud/Pardot, including working with custom triggers, A/B testing, segmentation, dynamic content, and personalization strategies
- Understanding and ability to build customer journeys, nurture and drip campaigns as well as one-off, triggered, ad hoc email blasts
- Experience with Contact/Data Management (subscriber relationships, data extensions, etc.)
- Knowledge of email development using HTML/CSS/JS
- Knowledge of Email Studio, Content Builder, Automation Studio and Journey Builder
- Understanding of Marketing Cloud best practices
- Strong understanding of CAN-SPAM, CASL and GDPR rules
- Able to work flexible hours on occasion
- Process and detailed oriented
- Keep abreast of the latest trends and developments in marketing automation and email deployment systems, including Salesforce Marketing Cloud, Salesforce Pardot, Marketo, Eloqua, etc.
Nice-to-Haves
- Certification as a Marketing Cloud Email Specialist and/or Pardot Specialist
- Experience in campaign performance reporting
- Knowledge of design platforms (Illustrator, Photoshop, InDesign, XD, Figma)
- Working knowledge of SQL/AMPScript
Who We Are
TD Securities offers a wide range of capital markets products and services to corporate, government, and institutional clients who choose us for our innovation, execution, and experience. With more than 6,500 professionals operating out of 40 cities across the globe, we strive to make every interaction, product and experience remarkably human and refreshingly simple. Our services include underwriting and distributing new issues, providing trusted advice and industry-leading insight, extending access to global markets, and delivering integrated transaction banking solutions. In 2023, we acquired Cowen Inc., offering our clients access to a premier U.S. equities business and highly-diverse equity research franchise, while growing our strong, diversified investment bank.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and wellbeing benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more
Additional Information
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.
Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.
If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact. We’re committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.
Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.
Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
Language Requirement (Quebec only)
Sans Objet