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Lead Marketing Data Scientist VP at JPMorgan Chase driving data‑driven marketing strategies in consumer banking.
Oversee analytics, landing ROI, and guide junior scientists while shaping customer acquisition and marketing spend decisions.
Title: Marketing Data Scientist Vice President - Consumer Bank
Location: Columbus, OH, United States
Description: Are you a data scientist who thrives at the intersection of advanced analytics, business strategy, and measurable impact? At JPMorganChase, we believe the best insights don't just inform decisions — they transform them. Join a team where your work directly shapes how one of the world's largest financial institutions acquires and retains customers, and where your career can grow alongside the impact you create.
As a Data Scientist Lead at JPMorganChase within Consumer & Community Banking Data & Analytics, you will sit at the engine that powers Chase with insights — driving strategy and innovation for Consumer Bank marketing campaigns. You will lead analytics that quantify the effectiveness of marketing investments, optimize multimillion-dollar spend decisions, and influence future campaign strategy through rigorous statistical and business-focused evaluation. This role offers significant learning, collaboration, and mobility opportunities for career development and future growth.
Job responsibilities
- Lead business- and finance-facing evaluation of customer acquisition quality and portfolio investment optimization, partnering closely with finance stakeholders to translate data into actionable strategy
- Design and execute geo-based incrementality test reads to support a robust and extensive incrementality testing framework
- Develop, maintain, and evaluate present value models to support deposit marketing investment decisions and ROI-based portfolio optimization
- Consult on experimental design and data collection strategies, collaborating with stakeholders and cross-functional data and analytics teams to develop innovative analytical approaches
- Interpret and present analytical results, findings, and recommendations to senior management and business partners with clarity and precision
- Provide leadership and mentorship to junior data scientists across the Consumer Bank Marketing Analytics organization, fostering a culture of rigor and continuous learning
- Participate in innovation projects to advance the team's analytical capabilities and drive adoption of more sophisticated methodologies
- Maintain a rigorous controls environment to ensure the accuracy, integrity, and timeliness of analytical outputs
- Collaborate with data professionals across Consumer Bank Marketing Analytics and Test Design teams, championing an inclusive and high-performing team environment
Required qualifications, capabilities, and skills
- Formal training or certification on data science concepts and 5+ years applied experience
- Bachelor's and Master's degree in a quantitative discipline such as Data Science, Analytics, Mathematics, Statistics, Physics, Engineering, Economics, Finance, or a related field
- 5+ years of experience applying statistical methods to real-world business problems
- 5+ years of hands‑on experience with SQL and at least one analytical programming language, such as Python or R
- Experience in finance to support budgeting, forecasting, and ROI and cost‑benefit evaluation for business initiatives
- Hands‑on experience with A/B and incrementality testing methodologies, including experimental design, statistical significance evaluation, and translating test results into business recommendations
- Demonstrated experience using AI‑assisted development tools such as GitHub Copilot, Claude Code, or similar AI coding assistants to accelerate analysis and code development
- Experience with data visualization techniques for analysis and executive‑level presentation
- Superior written and verbal communication skills, with demonstrated ability to present complex findings concisely and effectively to all levels of management and cross‑functional partners
Preferred qualifications, capabilities, and skills
- Experience in marketing analytics, with a focus on consumer banking, deposits, or financial services
- Proficiency with Tableau or comparable business intelligence and visualization platforms
- Demonstrated ability to operate independently on unstructured problems, applying a growth mindset and intellectual curiosity to drive innovation
- Strong organizational skills with the ability to manage and prioritize multiple workstreams simultaneously
- Proven ability to build trusted relationships with senior stakeholders and translate business goals into analytical frameworks