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Associate Director, CIB Marketing – lead strategic marketing initiatives for Standard Chartered's Corporate & Investment Banking in Shanghai.
Drive brand, events, digital campaigns and regulatory compliance while collaborating with internal and external partners.
Key Responsibilities
Strategy • Work with key business stakeholders to strategise, develop and execute marketing initiatives that helps to stand out the Bank’s position in the marketplace and drive marketing activities accordingly to fulfil business needs • Assist in the overall management of the annual strategic marketing planning exercise in conjunction with the business to ensure key business deliverables are met. Business • Sound knowledge of the China market and a good understanding of the opportunities opening up for CIB clients • Focus on the following areas of CIB business from strategy to marketing execution: • CIB Products – TB & FM • Coverage – FI & Corporates • Initiatives such as RMB Internationalisation, Belt & Road, Sustainable Finance • Event execution: organising seminars, conferences, client hospitality events approved in the marketing plan to the highest levels of professionalism, consistent with the differentiated experience per client segment on time and budget • Position the Bank as a thought leader through strategic partnerships with media, key sponsorship platforms and business chambers etc • Content creation – responsible for creating social media content and marketing material such as factsheets, brochure, infographics, and videos. • Familiar with the digital marketing landscape in China (experience in managing and driving utilisation of WeChat etc) & Global social media such as LinkedIn • Work with external marketing agencies to deliver marketing programmes in creative ways, and also ensure it aligns with the brand promise. • Branding: advising and safeguarding the branding and educate business stakeholders to follow branding guidelines • Manage the marketing finance reporting, procurement arrangement, liaison for operational matters, etc.
Risk Management
Adherence to laws and regulations, internal risk and compliance policies (including anti-money laundering, sanction, anti-bribery & corruption and relevant FCC risks) and the Group Code of Conduct
Governance
Accountability for the CIB Marketing budgets and scorecards for GCNA • Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional CABM teams • Maintain high awareness and understanding of the regulatory framework in which the business operates, and the regulatory requirements and expectations relevant to the role • Completion of all mandatory training needed including e-learning within stated timeframes to support the understanding of the roles for delivering effective governance
Regulatory & Business Conduct
Display exemplary conduct and live by the Group’s Values and Code of Conduct. • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct. • Effectively and collaboratively identify, elevate, mitigate and resolve risk, conduct and compliance matters.
Key stakeholders
CIB Segments and Product teams for marketing initiatives strategic direction and coordination • CGM and CEO offices for marketing initiatives coordination • Group Brand & Marketing for alignment of global strategy
Other Responsibilities
Embed Here for good and Group’s brand and values in CABM
Skills and Experience
Integrated Event Management • Copywriting & Content Writing • Partnership Management • Client Experience, Behaviours and Preferences • Data Analysis
Qualifications
Languages: Mandarin-Chinese and English are a must • Preferably to have experience of B2B marketing or professional services marketing • Preferably to have at least 10 years of work experience, preferably in the financial services industry with a track record of implementing successfully marketing initiatives • Comfortable in interfacing with external clients • Superior influencing and negotiation skills • Ability to work autonomously or as part of a team • High level of accuracy and attention to detail • Strong experience with Microsoft Office suite • Willing to travel
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us. Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we: Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term What we offer In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing. Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations. Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum. Flexible working options based around home and office locations, with flexible working patterns. Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning. Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Information at a Glance
Job Skills
Key Skills Content Creation Partner Relationship Management Negotiation Skills Strategic Management Marketing Planning Strategies of Marketing Event Management Copywriting Strategic Alliances Marketing Relevant Skills Microsoft Office Customer Experience Wechat Procurement Elearning Risk Management Coordination Skills Chinese Self Motivation Mental Health Brand Management Knowledge of Finance Innovation Business Requirements Thought Leadership Attention to Detail Regulatory Requirements Informational Graphics Geography Continuous Training Professional Attitude Internationalisation Team Working Digital Marketing Risk Analysis Business Marketing Brochure Design Budgeting Skills Data Analysis Consulting Mentoring Perseverance Services Marketing Governance ESG Criteria Social Media Anti Money Laundering English Assertiveness More