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Associate Director role driving corporate & business communications in Hong Kong for Standard Chartered.
Lead media relations, content creation, crisis comms and stakeholder engagement in a dynamic banking environment.
Job Summary
As the Associate Director, Corporate & Business Communications at Standard Chartered in Hong Kong, you will play a pivotal role in implementing a comprehensive range of communications strategies. These strategies encompass corporate, business, executive, and crisis communications, all aimed at enhancing the reputation and brand presence of Standard Chartered Hong Kong. You will be instrumental in cultivating and sustaining robust relationships with a variety of internal and external stakeholders, with a key emphasis on media engagement. Your role includes proactive and reactive management of social media platforms to ensure timely and effective communication.
To succeed in this position, you will bring a deep understanding of banking products and services, the dynamic landscape of the financial industry, and potential issues that may impact the firm. Your expertise will support the Bank’s ongoing efforts to strengthen its presence in the competitive market environment, while ensuring alignment with the Group’s broader strategic goals. You will work collaboratively with multiple teams to maintain the integrity of the Bank’s messaging and uphold its esteemed corporate image.
This is a highly visible, strategic role that calls for a combination of strong communication skills, media savvy, and in-depth knowledge of the banking sector to manage reputation effectively and foster stakeholder trust.
Job Responsibilities
- Support the CEO and senior leadership team in developing speaking points, briefing materials, and handling media inquiries to facilitate high-impact media engagements and public appearances.
- Drive the Bank’s external profile and narrative by creating engaging content, coordinating media interviews, and producing press releases and materials that resonate with diverse audiences.
- Collaborate with internal stakeholders across business units to ensure cohesive messaging that aligns with the Bank’s strategic objectives and enhances its market positioning.
- Liaise with investors, community representatives, and regulatory bodies to effectively communicate the Bank’s initiatives, performance, and corporate responsibility activities.
- Manage the Bank’s social media presence by crafting relevant and timely content, monitoring public sentiment, and responding appropriately to maintain a positive online reputation.
- Provide critical support during crisis situations by leading issues management efforts, anticipating reputational risks, and implementing proactive media monitoring strategies for swift response.
- Work closely with the Group Communications team to ensure local communications efforts are fully integrated with global campaigns and corporate messaging.
- Contribute to the development and execution of strategic communication plans that support business growth and enhance public understanding of banking products and services.
- Continuously assess the communication landscape and emerging media trends to innovate and improve strategies while ensuring compliance with industry regulations and standards.
Essential Qualifications and Experience
- University degree in Communications, Public Relations, Journalism, or a closely related field, demonstrating a solid academic foundation in communication principles.
- At least eight years of professional experience in media relations or public relations, with a significant portion dedicated to social media management in a corporate or financial services environment.
- Fluency in both English and Chinese, with excellent verbal and written communication skills tailored for diverse audiences.
- Comprehensive knowledge of various media platforms and proficiency in media monitoring and engagement tools.
- Proven ability to build and maintain productive relationships with key stakeholders including media professionals, regulators, and internal business leaders.
- Strong aptitude in crafting clear, persuasive messages and representing the organisation's position effectively in high-pressure situations.
- Exceptional organisational and multitasking skills, capable of managing multiple projects and priorities simultaneously while maintaining attention to detail.
Role-Specific Competencies
- Expert in media management with a track record of successfully navigating complex media landscapes and crisis scenarios.
- Skilled in issues and crisis management, adept at mitigating reputational risks through timely, strategic communication.
- Advanced social media management skills, including content creation, campaign execution, and analytics interpretation.
- Competent in strategic and tactical planning to develop communication programs aligned with corporate objectives.
- Insightful understanding of public affairs and regulatory environments affecting the banking industry.
- Deep knowledge of banking products, customer behaviour, and market dynamics to provide informed communications support.
About Standard Chartered
Standard Chartered is a globally recognised banking group, committed to making a tangible difference in the communities we serve for over 170 years. We pride ourselves on being agile in our approach and impactful in our actions, fostering a culture that encourages innovation, challenges the status quo, and constantly seeks new opportunities to grow responsibly.
Our purpose is to drive commerce and prosperity in the markets where we operate, supported by our brand promise: to be here for good. These ideals are embodied in our collective behaviours and commitment to diversity, inclusion, and respect. We celebrate individuality and advocate an inclusive workplace where everyone has the freedom to contribute and realise their full potential.
Together, we:
Do the right thing – acting with integrity, being accountable, and placing clients at the centre of what we do.
Never settle – aspiring to innovate and continuously improve while learning from our experiences.
Are better together – fostering collaboration, embracing diversity, and building enduring relationships for long‑term success.
What we offer
- Core employee benefits including retirement savings schemes, comprehensive medical and life insurance options, with flexibility offered through voluntary benefits tailored to your needs.
- Generous paid time off including annual leave, parental and maternity leave up to 20 weeks, sabbatical leave opportunities, and volunteering leave designed to encourage work‑life balance and community involvement.
- Flexible working arrangements that accommodate different lifestyle and location preferences, ensuring an adaptable work environment.
- Proactive wellbeing support through platforms like Unmind, including mental health resources, resilience training, employee assistance programmes, and access to mental health first‑aiders.
- A culture of continuous learning providing extensive opportunities for professional growth via reskilling and upskilling courses available in physical, virtual, and digital formats.
- An inclusive and values‑driven workplace that embraces diversity across teams, business units, and regions, nurturing respect and enabling each person to thrive personally and professionally.