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Marketing Group Manager at Citi - Senior editorial strategist driving thought leadership and content across global banking.
Lead flagships, infographics, video scripts & SEO in a dynamic, impact‑oriented culture.
Job Overview
Editorial Strategist and Thought Leadership Lead
This role is responsible for producing exceptional thought leadership and serving as the enterprise editorial strategist — delivering flagship content that positions Citi at the forefront of the industry to peers, clients and media.
Develop flagship content that establishes organizational authority on critical industry topics, emerging trends, and strategic priorities
Identify and articulate emerging themes, market shifts, and strategic insights that position Citi as a forward-thinking industry leader
Collaborate with subject matter experts across businesses to distill complex concepts into accessible, compelling narratives
Establish and enforce editorial standards across all product and business unit content to ensure consistency, quality, and brand alignment
Develop creative derivative assets from core content — repackaging flagship material into unique formats (e.g., infographics, executive briefs, social content, video scripts, data visualizations) purpose‑built for marketing teams to activate across channels
Digital fluency with understanding of content performance metrics, SEO, and emerging platforms
Capacity to build consensus across diverse stakeholders with competing priorities
Deep understanding of business strategy and how content drives commercial outcomes
Cross-functional partnership skills to work effectively across silos
Experience
12+ years of experience in content creation, journalism, strategic communications, or related fields
Proven track record of creating thought leadership content that has shaped industry conversations and driven measurable business impact
Demonstrated editorial leadership managing content across multiple business units, products, or publications
Background in financial services, technology, consulting, or comparable complex industries preferred
Job Family Group
Marketing
Job Family
Marketing Generalist
Time Type
Full time
Primary Location Full Time Salary Range
109 920,00 € - 164 880,00 €
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Equal Opportunity and Accessibility Notice
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi .
View Citi’s EEO Policy Statement and the Know Your Rights poster.
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