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Product Marketing CW contractor role with TIAA for 12-month term providing marketing support for retirement solutions.
Lead product launches, content creation, and multi-channel campaigns in a hybrid virtual/hybrid environment.
Title
Title: Product Marketing CW
Location
Location: Virtual, NC, USA
Description
This is a Non-Employee Contingent Worker Role providing services for TIAA’s family of companies and will be employed by TIAA's preferred 3rd Party Supplier. As a Non-Employee CW, perform a variety of moderately complex business planning, support, and project-related duties. Demonstrates an exceptional standard of quality and holds themselves accountable to achieving excellent results.
This role will sit onsite, likely in a hybrid capacity, at the location(s) listed in this posting.
The anticipated term of this engagement will be 12 months. This term could be extended based on company business needs.
Product Marketing
The Product Marketing job obtains, organizes, analyzes, interprets and reports market-related information to determine market potential of a product or service. Working independently under limited supervision, this job performs marketing analysis to support the selection, design, development and promotion of new or enhanced insurance products.
Key Responsibilities and Duties
- Recommends product positioning, associated marketing themes and media channels that align with target customer demographics.
- Analyzes marketing data and interprets it for brand impact to report to management on implications for key products.
- Utilizes the specific features and options of designated new products or enhancements in coordination with management and with other partners of the organization.
- Conducts qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies.
- Coordinates with product development and marketing teams to ensure that customer needs/values are incorporated into product design, branding and marketing approaches.
- Analyzes the product P&L (e.g. budgeting, expenditures, profitability, and ROI).
- Reviews copies for advertising, marketing, training and communication materials, for new and enhanced products.
Educational Requirements
University (Degree) Preferred
Work Experience
3+ Years Required; 5+ Years Preferred
Physical Requirements
Physical Requirements: Sedentary Work
Career Level
7IC
Position Summary
Provide product marketing support by leading and managing content creation and maintenance for TIAA Retirement Solutions investment products. The Product Marketing role is responsible for product messaging, positioning and execution of marketing strategic campaigns and initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing, and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute multi-faceted campaign deliverables that deliver high-quality leads to the sales organization.
Primary Responsibilities
- Assist with the development and implementation of product marketing strategy, turning ideas into reality
- Manage seamless product launches by executing go-to-market plans, including developing campaigns and creating content deliverables
- Develop product positioning and messaging, crafting meaningful content based on audience needs
- Build and manage multi-media content, including sales materials, social posts, emails, and videos
- Develop strong working relationships with Product, Distribution, Marketing, Law, Compliance, and Sales Enablement partners
- Contribute to journey mapping for respective audiences – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs
- Manage and help develop engagement and other measurements and KPIs based on overall business goals
Required Knowledge, Skills and Abilities
Working knowledge of fixed and variable annuities and retirement plan industry (preferably 403(b)); TIAA contract knowledge a plus
Ability to manage multiple projects
Collaborative content creator adept at building effective partnerships at varying levels of the organization
Excellent project management and communications skills
Strong interpersonal communication and organization skills
Minimum Experience/Education Requirements
3+ years of experience in marketing, ideally within financial services
Strong communication skills (oral and written)
Related Skills
Adaptabilidad, Audience Insights, Comunicación, Delivers On-Product Marketing Strategies, Digital Savviness, Gestión de proyectos, Gestión de relaciones, Market/Industry Dynamics, Marketing de producto, Prioritizes Effectively, Rendición de cuentas, Story Telling, TIAA Products/Services Acumen
Compensation and Dates
Start Date: 30-Jun-2026
End Date: 30-Jun-2027
Travel Required: No
Anticipated Posting End Date: 2026-06-22
Base Pay Range: $40.63/hr - $55.29/hr
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.
Legal Notice
Equal Opportunity
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
Our full EEO & Non-Discrimination statement is on our careers home page , and you can read more about your rights and view government notices here .
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email: accessibility.support@tiaa.org
Drug and Smoking Policy
TIAA maintains a drug-free and smoke/free workplace.
Privacy Notices
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