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Associate Director – Affluent Relations at Standard Chartered Bank, Kolkata
Lead relationship management and business development with high net‑worth clients in an innovative banking environment
Job Summary
- Acquiring, growing and deepening Priority Banking customer relationships through effective relationship management
- Focus on the analysis and satisfaction of Priority Customers’ financial as well as investment needs and objectives.
- To provide the face of the Bank to the highest net worth customers of the Bank.
Key Responsibilities
Relationship Management
- Build and deepen relationships with existing Priority Customers to achieve increase in share of wallet and revenues.
- Provide professional customer service to achieve a high percentage of customer satisfaction and retention.
- Manage the portfolio to de‑risk against attrition and achieve stability of book.
- Have complete knowledge of the customer base in terms of the profile, demographics & psychographics and assets in the Bank and in other places.
- Serve as the one‑point contact to the High‑Net‑Worth customers of the Bank
Sales
- Generate new business to achieve defined targets in terms of no. of customers, volumes and revenue for the segment
- Achieve the Targets set in terms of product mix
- Induction of all new customers brought in by the Branches & Direct Sales team.
- Achieve “best in class” productivity in order to maximize the efficacy of the sales process.
- Achieve the budgeted cross sell targets.
- Aggressive Sales call plans to acquire large prospective customers through referrals.
- Ensure coverage of customer base in accordance with the approved contact plans.
- Coordinate customer events for the cluster along with the product team
Sales Mis
- Update & maintain all Sales MIS (Calls, Prospects, Attritions, Business done, etc.)
- Maintain and update customer information on WMS
NPS & Customer management
- Ensure that NPS is at least in second quartile as compared to peers
- Use the online CMP system diligently and achieve > 75% of their require customer contact each month
Risk Management & Compliance
- Ensure full awareness of all policies and procedures issued in relation to money laundering prevention and KYC.
- Ensure compliance with the above policies on an ongoing basis and reported any suspicious transaction immediately to the supervising officer.
- Ensure full awareness of all policies relating to operational risk, sales processes, misselling, etc. and comply with the same
- Read, understand and comply with all provisions of the Group Code of Conduct
Regulatory & Business Conduct
- Display exemplary conduct and live by the Group’s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
- Lead to achieve the outcomes set out in the Bank’s Conduct Principles.
- Effectively and collaboratively identify, elevate, mitigate and resolve risk, conduct and compliance matters.
Skills and Experience
- Graduate/ Post Graduate, consistent academic career
- Extensive sales experience (2 to 5 years)
- Sales focused and highly target oriented
- Able to pick up new concepts quickly
- Able and excited about going out to meet new customers
- Competitive awareness & benchmarking
- Excellent communication, interpersonal & relationship building skills
- Banking knowledge
- Management Information Skills
- Good Interpersonal Skills
- Customer and Service Orientation
Role Specific Technical Competencies
- Account Management
- Addressing Customer Needs
- Anti-money Laundering Policies and Procedures
- Bank Account Features and Services
- Cross-Selling
- Customer Retention
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
What we offer
- In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
- Time‑off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
- Flexible working options based around home and office locations, with flexible working patterns.
- Proactive wellbeing support through Unmind, a market‑leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first‑aiders and all sorts of self‑help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Information at a Glance
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Job Skills
- Cross Selling
- Customer Retention
- Success Driven Person
- Sales
- Customer Account Management
- Customer Relationship Management
- Customer Demand Planning
- Business Relationship Management
- Business Development
- Elearning
- Customer Satisfaction
- Benchmarking Skills
- Professional Customer Services
- Coordination Skills
- Business Informatics
- Self Motivation
- Mental Health
- Governance Risk Management and Compliance
- Knowledge of Finance
- Customer Identification Programme
- Psychographic
- Innovation
- Geography
- Interpersonal Skills
- Continuous Training
- Risk Analysis
- Regulatory Compliance
- Service Orientation
- Communication Skills
- Perseverance
- Anti Money Laundering
- Portfolio Management
- Banking Services
- Knowledge of Direct Selling
- Operational Risk Management
- Sales Processes
- Assertiveness