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Assistant Director, Product & Proposition – Lead product development and strategy at Prudential in Kuala Lumpur.
Drive growth through customer segmentation, insurance innovation, and cross‑functional collaboration.
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
The incumbent is primarily responsible for leading and supporting the development of products that support the Company’s product delivery strategy.
Principal Duties & Responsibilities
- Define and execute product strategy aligned with the company’s growth ambitions, customer segmentation, and market positioning.
- Identify market gaps, emerging customer needs, and industry trends to inform product innovation and enhancement.
- Lead end-to-end product development from concept ideation through design, pricing, approval, launch, and post-launch optimization as per the Product Development Process defined by Product Steering Committee (PSC) and in accordance with the schedules set in product calendar.
- Work closely with actuarial, underwriting, operations, IT, marketing, distribution, and legal teams to deliver high-quality product initiatives that support company’s business objectives.
- Provide clear product positioning, selling concepts, and training support to enable high-quality advice and customer engagement
- Own ongoing product lifecycle management including enhancements, repricing, simplification, and rationalisation.
- Analyse product performance metrics (sales, profitability, persistency, claims experience, customer feedback).
- Proactively recommend actions to improve product sustainability, competitiveness, and customer value over time.
- Lead, mentor, and develop a team of product executives, fostering strong product mindset, accountability, and collaboration.
Job Specification
- Degree in Business, Marketing, Actuarial Science, Economics or related disciplines
- Minimum 10 -12 years working experience in the insurance industry, preferably in the function of product development or product marketing.
- Well versed in insurance product.
- Proficient in written and spoken English and Bahasa Malaysia.
- Meticulous with the ability to work under pressure.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part‑time / fixed‑term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third‑party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.